Business Administration, Diploma - Marketing Option, Co-op designation

Program overview

The Business Administration, Diploma - Marketing Option is designed to provide students with a solid foundation in business education while developing practical skills essential for success in various marketing roles. This program is available for students to start in September, January, or May, allowing flexibility in scheduling. Graduates will be well-prepared to enter the workforce in diverse environments, including entrepreneurial enterprises, not-for-profits, government, and community tourism sectors, focusing on areas such as marketing, sales management, public relations, advertising, and customer service.

Program structure

The Business Administration, Diploma - Marketing Option is structured to be completed in a 2-year timeframe for full-time students. The program offers both full-time and part-time study options, making it accessible to a wide range of students. Key features of the program structure include:

• Completion of approximately 20 courses over the duration of the program.
• Evening and daytime classes predominantly held at the Interurban campus.
• Opportunity to exit the program after the first year with a Certificate in Business Administration.
• Co-operative Education option available, allowing students to gain practical work experience while studying.

Students can alternate between full-time studies and full-time paid work through the Co-op program, enhancing their learning experience and career readiness.

Featured Experiences

The Business Administration, Diploma - Marketing Option offers several unique experiences that enhance the educational journey:

• Co-operative Education: Students can apply classroom skills in real-world settings, gaining valuable work experience.
• Workplace Preparation Skills: Prior to the first work term, students must complete specific courses to prepare for their co-op experience.
• International Student Opportunities: International students can participate in co-op education and legally work in Canada during specified work terms.
• Information Sessions: Regular sessions are held to provide insights into the program and answer questions from prospective students.

Career Options

Graduates of the Business Administration, Diploma - Marketing Option can pursue a variety of career paths in Canada, including:

• Marketing Manager: Oversee marketing strategies and campaigns to promote products and services.
• Sales Representative: Engage with clients to sell products, manage accounts, and build customer relationships.
• Public Relations Specialist: Manage communication between organizations and the public, enhancing brand image and reputation.
• Advertising Coordinator: Assist in the development and execution of advertising campaigns across various media.
• Customer Service Manager: Lead customer service teams to ensure high levels of customer satisfaction and resolve issues effectively.

These roles provide a solid foundation for a rewarding career in the dynamic field of marketing and business administration.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.