Last updated on 2025-05-30
Program Overview
The Bachelor of Arts in Business Communication (Honours) at Brock University is designed to provide students with a solid theoretical foundation for analyzing and practicing communication within the business environment. This program emphasizes the impact of digital technologies on human communication, particularly through its concentration in Digital Culture. Students will have the opportunity to engage in collaborative programs that allow them to earn both a degree and a diploma, enhancing their educational experience and career readiness.
Program Structure
The Bachelor of Arts in Business Communication (Honours) is structured to provide a comprehensive education over a four-year period. The program includes:
- Experiential learning opportunities through various program courses.
- Collaborative programs that allow students to complete both a degree and a diploma.
- Minors available in Media Studies or Digital Culture.
This program is designed to equip students with the necessary skills and knowledge to thrive in the dynamic field of business communication. Students can expect a blend of theoretical and practical learning experiences that prepare them for various career paths.
Featured Experiences
- Experiential learning opportunities integrated into the curriculum.
- Collaborative programs that combine degree and diploma studies.
- Focus on the influence of digital technologies on communication.
Career Options
Graduates of the Bachelor of Arts in Business Communication (Honours) can pursue a variety of career paths in Canada, including:
- Marketing Communications Manager: Responsible for developing and implementing marketing strategies to promote products and services.
- Public Relations Manager: Manages the public image of organizations and communicates with the media and the public.
- Social Media Manager: Oversees social media strategies and content to enhance brand presence online.
- Campaign Manager: Plans and executes marketing campaigns to achieve specific business goals.
- Media Relations Specialist: Acts as a liaison between the organization and the media, ensuring effective communication.
- Crisis Communication Manager: Develops strategies to manage communication during crises to protect the organization's reputation.
- Brand Manager: Responsible for maintaining and enhancing the brand's image and market position.
- Internal Communications Specialist: Focuses on improving communication within the organization to enhance employee engagement.
- Human Resources Specialist: Manages employee relations and communication strategies within the HR department.
- Event Planner: Organizes and coordinates events to promote the organization and engage stakeholders.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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