Last updated on 2025-05-30
Program Overview
Brock University proudly offers Canada’s original Bachelor of Sport Management (BSM) degree, renowned for its exceptional reputation within the sport industry. This program is designed to equip students with the necessary skills and knowledge to thrive in various roles within the sports sector. With a strong emphasis on experiential learning, students engage in academic challenges that prepare them for real-world applications in the sport industry. Graduates of this program are well-prepared to enter the workforce or pursue further studies in related fields.
Program Structure
The Bachelor of Sport Management program at Brock University is structured to provide a comprehensive education in the business aspects of sports. The program length is four years, during which students will experience a blend of theoretical knowledge and practical application.
Key features of the program structure include:
- Field placements and internships during the third and fourth years, offering significant career-building experiences.
- Active connections with Sport Management alumni, providing networking opportunities and guest lectures.
- Focus on the application of business principles specifically tailored to the sport industry.
This program not only prepares students for immediate employment in the sport industry but also lays the groundwork for those interested in pursuing postgraduate studies in Arts, Business, or Law.
Featured Experiences
The Bachelor of Sport Management program offers a variety of unique experiences that enhance the learning journey:
- Experiential learning opportunities that allow students to apply theoretical knowledge in practical settings.
- Field placements and internships that provide hands-on experience in the sport industry.
- Networking opportunities through connections with alumni and industry professionals.
- Guest lectures from experienced professionals in the sport management field.
Career Options
Graduates of the Bachelor of Sport Management program can pursue a wide range of career opportunities in Canada, including:
- Manager, Strategic Partnerships/Commercial Rights: Oversee partnerships and commercial agreements within sports organizations.
- AGM/GM/VP/Manager of Major League Franchises: Manage operations and strategic direction of professional sports teams.
- CEO/Manager of Provincial/National Sports Associations: Lead and manage sports associations at various levels.
- Manager of Major Games/Event Operations: Coordinate logistics and operations for major sporting events.
- Senior Client Manager/Agent in Sports and Entertainment: Represent athletes and manage their careers and endorsements.
- Manager of Community/Player Relations: Foster relationships between players and the community, enhancing public engagement.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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