Last updated on 2025-11-18
Program overview
Our one-of-a-kind Recreation and Sport Business program enables you to combine recreation courses with transferable business skills – giving you the best of both worlds! You will take recreation and sport courses from Waterloo’s top recreation professors, alongside business courses from experts in accounting, human resources, and various other programs. This unique blend prepares you for a career in the recreation and sport industry and beyond, equipping you with a solid understanding of both fields.
Program structure
The Recreation and Sport Business program is designed to provide a comprehensive education that spans both recreation and business disciplines. The program length is typically four years, allowing students to immerse themselves in a variety of subjects that enhance their knowledge and skills.
Key features of the program structure include:
- Combination of recreation and business courses
- Opportunity to customize your degree with options such as double degrees, minors, or joint honours
- Experiential learning opportunities, including co-op placements
- Preparation for various sectors: public, private, or not-for-profit
- Pathways to graduate studies, such as pursuing an MBA
Featured Experiences
The Recreation and Sport Business program offers several unique experiences that enhance learning and professional development:
- Co-op learning opportunities that provide real-world experience in the recreation and sport industry
- Hands-on projects and case studies to apply theoretical knowledge
- Access to top-notch faculty with expertise in both recreation and business
- Networking opportunities with industry professionals through events and workshops
- Field experiences that allow students to engage with the community and industry
Career Options
Graduates of the Recreation and Sport Business program can pursue a variety of rewarding career paths in Canada, including:
- Communications and Game Day Coordinator: Manage communications and logistics for sporting events, ensuring a smooth experience for attendees.
- Manager of Events: Oversee the planning and execution of events for organizations such as the Coaching Association of Canada.
- Marketing Specialist: Develop and implement marketing strategies for sports camps and recreational programs.
- Social Media Manager: Create and manage social media content to engage audiences and promote recreational activities.
- Operations Supervisor: Supervise daily operations in recreational facilities, ensuring efficient service delivery.
- Sports Sponsorship Coordinator: Work with businesses to secure sponsorships for sports teams and events, enhancing funding and visibility.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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