Post-Baccalaureate Diploma - Marketing (PBG)

Program Overview

The Post-Baccalaureate Diploma in Marketing at Nipissing University is designed for individuals who have already completed a bachelor's degree and wish to enhance their marketing skills. This program focuses on providing students with a comprehensive understanding of marketing principles, consumer behavior, and strategic decision-making in the business environment. Graduates will be equipped with the necessary tools to excel in various marketing roles across different industries. The program emphasizes practical experience and theoretical knowledge, ensuring that students are well-prepared for the dynamic field of marketing.

Program Structure

The Post-Baccalaureate Diploma in Marketing requires students to complete a total of 60 credits to graduate. The program is structured as follows:

• Core Requirements: Students must complete a series of core courses that cover essential topics in accounting, economics, business mathematics, and marketing concepts.
• Area of Concentration: Students will delve deeper into marketing with courses focused on consumer behavior, advertising, and various marketing strategies.
• Co-op Internship Option: An optional co-op internship is available, lasting a minimum of 4 months (minimum 12 weeks, 420 hours). This provides students with valuable Canadian work experience.

To graduate, students must maintain a minimum overall average of 60% and complete at least 30 credits at Nipissing University to satisfy residency requirements.

Featured Experiences

• Co-op Internship: Students have the opportunity to participate in a co-op internship, which is designed to provide real-world experience in the marketing field.
• Work Placement: Students must complete a work placement course (ADMN 3403) as part of their program, which contributes to their practical learning experience.

Career Options

Graduates of the Post-Baccalaureate Diploma in Marketing can pursue various career paths in Canada, including:

• Marketing Coordinator: Responsible for coordinating marketing campaigns and strategies to promote products and services.
• Brand Manager: Focuses on developing and maintaining a brand's image and identity in the market.
• Market Research Analyst: Analyzes market trends and consumer preferences to help businesses make informed decisions.
• Digital Marketing Specialist: Implements online marketing strategies, including social media, SEO, and email marketing.
• Sales Manager: Oversees a sales team and develops strategies to increase sales and market share.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.