Last updated on 2025-05-06
Program Overview
The Bachelor of Commerce (Honours) in Marketing at Carleton University equips students with essential skills in critical thinking, decision-making, and creativity. This program focuses on the effective management of product development, promotion, and distribution. Students will learn to build and sustain high-value customer relationships in competitive environments, preparing them for a dynamic career in marketing.
Program Structure
The Bachelor of Commerce (Honours) in Marketing is designed to provide a comprehensive education in business and marketing principles. The program includes:
- Program Length: Typically completed in four years.
- Credits: Students are required to complete a specified number of credits to graduate, ensuring a well-rounded education.
- Co-op Option: An optional co-op program allows students to gain practical experience, test career paths, and build professional networks.
- Employability Passport: All students will complete Sprott’s Employability Passport, a four-year career development program that enhances job readiness.
This structure ensures that students not only gain theoretical knowledge but also practical skills that are essential in the business world.
Featured Experiences
- Co-op Opportunities: Students can participate in co-op placements to gain real-world experience and earn money while studying.
- Employability Passport: A unique program that helps students develop job-ready skills and self-awareness over four years.
- Networking Events: Access to workshops and employer events to connect with industry professionals.
- Career Services: Comprehensive support including an exclusive job portal and career advising.
Career Options
Graduates of the Bachelor of Commerce (Honours) in Marketing can pursue a variety of rewarding careers in Canada, including:
- Marketing Manager: Oversee marketing strategies and campaigns to promote products and services.
- Digital Marketing Specialist: Focus on online marketing strategies, including social media and content marketing.
- Brand Manager: Manage brand image and develop strategies to enhance brand awareness and loyalty.
- Market Research Analyst: Analyze market trends and consumer behavior to inform business decisions.
- Sales Manager: Lead sales teams and develop strategies to meet sales targets and grow revenue.
These career paths highlight the versatility and demand for marketing professionals in various sectors.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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