Last updated on 2026-07-02
Program overview
Explore the world of business with the Bachelor of Commerce (Honours) - Marketing program at Ontario Tech University. This program is designed to prepare students for various professional certifications, including CFA, CPA, and Certified Human Resources Leader. By integrating the latest technology with current business trends, students will gain essential skills for a competitive job market. The program emphasizes a comprehensive understanding of consumer behavior, marketing research, and digital marketing strategies, ensuring graduates are well-equipped to thrive in dynamic business environments.
Program structure
The Bachelor of Commerce (Honours) - Marketing program is structured to provide a robust educational experience over a four-year period. The program is delivered in-class at Ontario Tech University, North Oshawa, and is available for full-time students. Key features of the program structure include:
- Common curriculum in the first two years, focusing on simulations, teamwork, and case studies.
- Opportunity to choose from five majors in the third year, including Marketing, Accounting, Finance, Organizational Behaviour and Human Resources Management, and Technology Management.
- Options for experiential learning through co-op placements, internships, and capstone projects.
- Direct-entry co-op program available for students applying through the Ontario Universities Application Centre (OUAC).
Students can also opt for a minor in areas such as International Business or Entrepreneurship, enhancing their educational breadth and career prospects.
Featured Experiences
The Bachelor of Commerce (Honours) - Marketing program offers a variety of unique experiences to enrich students' learning and professional development:
- Capstone projects where students work in teams to provide consulting services to industry partners.
- Co-op opportunities that provide full-time, paid employment, allowing students to gain practical experience while studying.
- Internship placements, which can be local or international, giving students a chance to apply their knowledge in real-world settings.
- Research study options that allow students to engage in academic inquiry and contribute to the field of marketing.
- Specializations in areas such as Artificial Intelligence for Business and Cybersecurity for Business, equipping students with cutting-edge skills.
Career Options
Graduates of the Bachelor of Commerce (Honours) - Marketing program can pursue a variety of career paths in Canada, including:
- Advertising Executive: Develops and manages advertising campaigns to promote products and services.
- Brand Manager: Oversees the development and marketing of a brand, ensuring it resonates with target audiences.
- Marketing Researcher: Conducts research to understand consumer preferences and market trends, providing insights for strategic decisions.
- Sales Manager: Leads sales teams, develops sales strategies, and drives revenue growth for the organization.
- Digital Marketing Specialist: Focuses on online marketing strategies, including social media, SEO, and content marketing to enhance brand visibility.
These roles highlight the diverse opportunities available to graduates, allowing them to make significant contributions to various sectors within the business landscape.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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