Program overview
Admission Requirements
Intakes

Last updated on 2025-07-11

Program overview

Program Overview

Explore the world of business with the Bachelor of Commerce (Honours) - Marketing program at Ontario Tech University. This undergraduate program is designed to prepare students for various professional certifications, including the Chartered Financial Analyst (CFA), Chartered Professional Accountant (CPA), and Certified Human Resources Leader. By integrating the latest technology with current business trends, this program equips students with essential skills for a competitive job market. The curriculum emphasizes teamwork, simulations, and case studies, ensuring that students gain practical experience alongside theoretical knowledge.

Program Structure

The Bachelor of Commerce (Honours) - Marketing program spans a four-year duration and is offered on a full-time basis. The program structure includes:

  • Common curriculum in the first two years, focusing on foundational business principles.
  • Opportunity to choose from five majors in the third year: Accounting, Finance, Marketing, Organizational Behaviour and Human Resources Management, and Technology Management.
  • Options for experiential learning, including co-op placements, internships, and capstone projects.
  • Delivery method is in-class, located at Ontario Tech University in North Oshawa.
  • Start dates are available in September.

Students can also opt for a minor in areas such as International Business or Entrepreneurship, enhancing their educational experience and career prospects.

Featured Experiences

The Bachelor of Commerce (Honours) - Marketing program offers several unique features to enhance student learning:

  • Direct-entry co-op program, allowing students to apply for full-time, paid positions directly through their application.
  • Experiential learning opportunities through internships, either locally or abroad.
  • Capstone study projects where students work in teams to provide consulting services to industry partners.
  • Access to accomplished professors and mentors who share their professional experiences.
  • Opportunities for studying abroad, enriching the educational experience.

Career Options

Graduates of the Bachelor of Commerce (Honours) - Marketing program can pursue a variety of career paths in Canada, including:

  • Advertising Executive: Develop and manage advertising campaigns to promote products and services.
  • Brand Manager: Oversee the development and marketing of a brand, ensuring it resonates with target audiences.
  • Marketing Researcher: Conduct research to understand consumer behavior and market trends, providing insights for strategic decisions.
  • Human Resources Manager: Manage recruitment, employee relations, and organizational development within a company.
  • Business Analytics Consultant: Analyze data to help organizations make informed business decisions and improve performance.

These roles highlight the diverse opportunities available to graduates, equipping them with the skills needed to thrive in various sectors of the economy.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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