Last updated on 2025-07-23
Program overview
The Bachelor of Commerce (Honours) in Marketing program at the University of Ottawa is designed to provide students with a comprehensive understanding of how and why individuals and organizations purchase and consume goods and services. This program emphasizes the interaction of various business activities involved in planning, developing, pricing, promoting, and distributing products and services. Students will explore the complexities of marketing in diverse environments, including its application in political elections and government program promotions. The curriculum integrates both quantitative and qualitative concepts, ensuring that graduates are well-equipped to navigate the dynamic field of marketing. This program is available in both English and French, catering to a diverse student body.
Program structure
The Bachelor of Commerce (Honours) in Marketing program is structured to provide a robust educational experience over a four-year period. The program includes:
- Core courses that cover essential business principles and marketing strategies.
- Elective courses that allow students to tailor their education to specific interests within the field of marketing.
- Options for co-operative education, providing practical work experience alongside academic learning.
- A French immersion stream for students wishing to enhance their language skills while studying marketing.
This comprehensive structure ensures that students gain both theoretical knowledge and practical skills, preparing them for a successful career in marketing.
Featured Experiences
The Bachelor of Commerce (Honours) in Marketing program offers several unique features that enhance the learning experience:
- Co-operative education opportunities that allow students to gain real-world experience in marketing roles.
- French immersion options, enabling students to develop proficiency in both English and French within a business context.
- Hands-on projects and case studies that provide practical applications of marketing theories.
- Access to industry partnerships and networking opportunities through the Telfer School of Management.
These experiences are designed to enrich students' understanding of marketing and prepare them for the challenges of the professional world.
Career Options
Graduates of the Bachelor of Commerce (Honours) in Marketing program can pursue a variety of career paths in Canada, including:
- Marketing Manager: Responsible for developing marketing strategies and overseeing marketing campaigns to promote products and services.
- Brand Strategist: Focuses on creating and maintaining a brand's image and identity, ensuring consistency across all marketing channels.
- Market Research Analyst: Analyzes market trends and consumer behavior to provide insights that inform business decisions and marketing strategies.
- Digital Marketing Specialist: Manages online marketing efforts, including social media, email campaigns, and search engine optimization.
- Sales Manager: Leads a sales team, develops sales strategies, and works to achieve sales targets while building customer relationships.
These roles highlight the diverse opportunities available to graduates, allowing them to leverage their marketing expertise in various industries.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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