Bachelor Of Brand Design (G304) (co-op)

Program Overview

The Honours Bachelor of Brand Design is a dynamic four-year degree program designed to equip students with essential skills for a successful career in brand design. This program emphasizes collaboration, research, strategic thinking, technical design execution, and brand storytelling. Students will learn to create compelling brand identities and experiences that resonate with audiences across various platforms. The curriculum is tailored for creative individuals eager to make a significant impact in the branding industry, preparing them to navigate the evolving landscape of graphic design and branding.

Program Structure

The Honours Bachelor of Brand Design program spans a duration of four years, consisting of eight semesters along with a mandatory co-op work term. The program structure includes:

• Co-op Work Term: A 420-hour paid co-op work term is required, typically completed in the spring/summer between the third and fourth years.
• Field Education Options: Students can undertake co-op placements both domestically and internationally, primarily in the Greater Toronto Area.
• Experiential Learning: The program emphasizes hands-on experience, allowing students to apply their skills in real-world settings.

This comprehensive structure ensures that graduates are well-prepared to meet the demands of the branding industry, equipped with both theoretical knowledge and practical experience.

Featured Experiences

The Honours Bachelor of Brand Design program offers several unique features that enhance the learning experience:

• Co-op Opportunities: Students gain valuable industry experience through a paid co-op work term, allowing them to apply their skills in a professional environment.
• Industry Partnerships: Collaborations with notable agencies and brands provide students with networking opportunities and real-world insights.
• State-of-the-Art Facilities: The program is housed in a modern facility equipped with advanced technology, including virtual and augmented reality labs, usability testing labs, and prototyping spaces.
• Digital Portfolio Development: Students create a digital portfolio showcasing their work during the co-op term, which is essential for job applications.

Career Options

Graduates of the Honours Bachelor of Brand Design program can pursue a variety of career paths in Canada, including:

• Brand Designer: Create and develop brand identities and strategies for various clients.
• Digital Designer: Focus on designing digital assets for websites, apps, and social media platforms.
• User Interface Designer: Design user-friendly interfaces for software and applications, enhancing user experience.
• Design Strategist: Develop strategic plans for branding and marketing initiatives, aligning design with business goals.
• Graphic Designer: Produce visual content for print and digital media, including advertisements, brochures, and packaging.
• Content Strategist: Plan and create content that aligns with brand messaging and engages target audiences.

These roles span across various sectors, including advertising, marketing, public relations, and digital media, providing graduates with diverse opportunities to make their mark in the industry.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.