Advertising and Promotion

Program Overview

Welcome to the Advertising and Promotion program at Durham College! This program is designed to equip students with the essential skills and knowledge needed to thrive in the dynamic field of advertising and marketing communications. With a focus on creativity and strategic thinking, students will learn how to effectively communicate messages and engage audiences across various platforms. Whether you're looking to kickstart your career or enhance your existing skills, this program offers a comprehensive foundation in the principles of advertising and promotion.

Program Structure

The Advertising and Promotion program is structured to provide a robust educational experience over a period of four semesters. This program is delivered in a hybrid format, combining both in-person and online learning to accommodate diverse learning preferences. Key features of the program include:

• Hands-on learning opportunities through practical projects.
• Access to industry-standard tools and technologies.
• Collaboration with peers and industry professionals.
• Flexible learning options to suit various schedules.

Students will engage in a variety of learning experiences that prepare them for real-world challenges in the advertising and marketing sectors. The program also emphasizes the importance of teamwork and communication skills, essential for success in this fast-paced industry.

Featured Experiences

• Co-operative Education (Co-op) opportunities to gain practical experience in the field.
• Access to industry partnerships that enhance learning and networking.
• Hands-on projects that simulate real-world advertising campaigns.
• Workshops and guest lectures from industry experts.
• Opportunities for collaboration with other students in creative projects.

Career Options

Graduates of the Advertising and Promotion program can pursue a variety of exciting career paths in Canada, including:

• Advertising Account Executive: Responsible for managing client accounts and developing advertising strategies to meet client needs.
• Marketing Coordinator: Assists in the planning and execution of marketing campaigns, analyzing market trends and consumer behavior.
• Social Media Manager: Develops and implements social media strategies to enhance brand presence and engage with audiences online.
• Brand Strategist: Works on creating and maintaining a brand's identity, ensuring consistency across all marketing channels.
• Copywriter: Crafts compelling content for advertisements, websites, and promotional materials to attract and engage customers.

These roles offer a chance to work in various sectors, including corporate, non-profit, and creative industries, providing a wealth of opportunities for career advancement and personal growth.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.