Bachelor Of Management And Organizational Studies (Honours) - Consumer Behaviour (ED) at Western University - Program overview

Program overview

Admission Requirements

Intakes

Last updated on 2025-11-21

Program overview

The Bachelor of Management and Organizational Studies (Honours) with a focus on Consumer Behaviour is designed for students eager to delve into the complexities of consumer decision-making. This program explores various factors influencing consumer behavior, including information use, personality, lifestyle, perception, and societal influences. By understanding these elements, students will be equipped to make strategic marketing decisions that effectively attract and serve customers.

Program structure

The Consumer Behaviour program is structured to provide a comprehensive understanding of the factors that influence consumer choices. The program is designed to be completed in a four-year timeframe, allowing students to immerse themselves in both theoretical and practical aspects of consumer behavior.

Key features of the program structure include:

Program Length: Four years
Internship opportunities to gain real-world experience
Options for studying abroad to enhance global perspectives

This structure ensures that students not only learn the foundational theories but also apply them in practical settings, preparing them for a successful career in the field of consumer behavior.

Featured Experiences

The Consumer Behaviour program offers several unique experiences that enhance learning and professional development:

Co-op placements that provide hands-on experience in the industry
Field experiences that allow students to observe consumer behavior in real-world settings
Joint partner programs with businesses to work on live projects
Access to guest lectures from industry professionals

These experiences are designed to enrich the educational journey and provide students with valuable insights into the consumer market.

Career Options

Graduates of the Bachelor of Management and Organizational Studies (Honours) in Consumer Behaviour can pursue a variety of career paths in Canada. Here are some potential job options:

Marketing Analyst: Analyze market trends and consumer data to help businesses make informed marketing decisions.
Brand Manager: Oversee the development and execution of brand strategies to enhance brand awareness and loyalty.
Consumer Insights Specialist: Conduct research to understand consumer preferences and behaviors, providing insights for product development.
Market Researcher: Design and implement research studies to gather data on consumer attitudes and market conditions.
Sales Manager: Lead sales teams and develop strategies to increase sales and improve customer relationships.

These roles leverage the knowledge gained in the program, allowing graduates to make significant contributions to their organizations and the broader market.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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Last updated on 2025-11-21

Program overview

Academic Requirements

For students seeking admission to the Bachelor of Management and Organizational Studies (Honours) - Consumer Behaviour program from a national curriculum in Vietnam, the following requirements must be met:

Hoc Ba (Year 10, 11, and 12 Results)
- The results must list all subjects you studied and grades you earned.
High School Graduation National Examination Results
- The results must list all subjects you studied and grades you earned.
Diploma of General Education (Bang Tu Tai) / Upper Secondary School Graduation Certificate (Bàng Tót Nghiêp Phó Thông Trung Hoc)
- Your school must send your diploma to us directly.
- We won’t accept notarized copies.
Requirements specific to your program
- All required and recommended courses must be senior level.

Transcripts may be required to be evaluated by WES in some cases.

We encourage students to apply as soon as possible to ensure they meet all necessary deadlines. For any clarification and support, please contact LOA Portal's advisors.

Language Requirements

Applicants whose first language is not English must provide evidence of their proficiency in the use of the English language by a satisfactory achievement within the last two years in one of the following:

The Test of English as a Foreign Language (TOEFL). iBT (internet-Based Test): The minimum acceptable score is 86, with no individual score below 20. Please note that some programs require a higher minimum and/or band score.
The International English Language Testing Service (IELTS Academic). The minimum acceptable score is 6.5 out of 9.
The Duolingo English Test. The minimum acceptable score is 115.
The Canadian Academic English Language Assessment (CAEL Assessment). The minimum acceptable score is 60.
Western English Language Centre. The requirement is successful completion of the High-Advanced level.
Fanshawe College’s ESL Program. The requirement is graduation from Level 10, English for Academic Purposes, with a minimum 80% in all components.

*Programs at Western may require a higher minimum score than those listed above. Applicants who are required to present evidence of proficiency in English must make their own arrangements to complete one of the above tests or programs and to have the official results sent directly to SGPS by the testing agency.

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!