Bachelor Of Commerce - Marketing (Optional Co-op) (Program Major) at UOM - University of Manitoba - Program overview

Program overview

Admission Requirements

Intakes

Last updated on 2025-05-06

Program overview

Program Overview

The Bachelor of Commerce in Marketing at the University of Manitoba is designed to equip students with the essential skills needed to understand consumer behavior and develop effective marketing strategies. This program emphasizes the importance of marketing professionals in making critical decisions regarding product branding, pricing, and distribution channels. Students will learn to create and implement marketing plans that meet the needs of both consumers and producers, preparing them for a dynamic career in the marketing field.

Program Structure

The Bachelor of Commerce in Marketing program is structured to be completed in 4 years. During this time, students will engage in a comprehensive curriculum that covers various aspects of marketing, including consumer behavior, branding, and marketing research. The program offers several options to enhance the learning experience:

Co-op opportunities to gain practical work experience before graduation.
International exchange programs that allow students to study abroad and gain global marketing insights.

Students typically declare their major in marketing at the beginning of their third year, ensuring they are well-prepared for their future careers. The program is designed to provide a solid foundation in marketing principles while also allowing for specialization in areas of interest.

Featured Experiences

Co-op opportunities that enable students to explore various career paths and build a professional network.
International exchange programs, where students can take courses abroad, enhancing their global perspective on marketing.
Access to the University of Manitoba Marketing Association (UMMA), which provides networking opportunities and guest speakers from the marketing industry.
World-class professors who are not only educators but also active researchers, contributing to the field of marketing through publications and research grants.

Career Options

Graduates of the Bachelor of Commerce in Marketing program can pursue a variety of career paths in Canada, including:

Marketing Manager: Responsible for developing marketing strategies and overseeing marketing campaigns to promote products or services.
Brand Manager: Focuses on maintaining and improving a brand's image and market position through strategic marketing initiatives.
Market Research Analyst: Analyzes market trends and consumer preferences to help companies make informed marketing decisions.
Sales Manager: Leads a sales team, sets sales goals, and develops training programs to enhance sales performance.
Digital Marketing Specialist: Manages online marketing strategies, including social media, email marketing, and search engine optimization.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit UOM - University of Manitoba official website

Last updated on 2025-05-06

Program overview

Academic Requirements

To apply for the Bachelor of Commerce - Marketing (Optional Co-op) program at the University of Manitoba, international students must meet the following Academic Requirements:

You must demonstrate English language proficiency.
You must meet one of the following requirements:
1. General admission requirement based on your country of study.
2. General admission requirement based on your curriculum of study, such as the International Baccalaureate (IB) or British patterned Education (GCE).
You must meet program-specific requirements based on your program of choice. For specific equivalencies, please check your country below or contact LOA Portal's advisors for any clarification and support.

For students from Vietnam, the general admission requirement is the Bằng Tốt Nghiệp Trung Học Phổ Thông (Graduation Diploma for General Upper Secondary Education).

For students from other Asian countries, the requirements vary. For example, students from India must have the Higher Secondary Certificate (HSC) or equivalent.

It is important to note that transcripts may be required to be evaluated by WES in some cases.

While there is no specific deadline mentioned for applications, it is advisable to apply as soon as possible to ensure a smooth admission process.

Language Requirements

All applicants are required to meet the University of Manitoba's approved English Proficiency Standards, either through an approved waiver or the successful completion of an approved English proficiency test.

The following English language proficiency tests are accepted:

IAEP (Intensive Academic English Program)
- Minimum score required: Pass Level 5/AEPUCE (Academic English Program for University and College Entrance)
IELTS (Academic - computer or paper) or IELTS Indicator (International English Language Testing System)
- Minimum score required: 6.5 overall
- Minimum score of 6.0 in each of the four modules (listening, reading, speaking, writing)
- IELTS One Skill Retake results are accepted by the Undergraduate Admissions Office, University of Manitoba
CAEL (Canadian Academic English Assessment) - Online or Test Centre
- Minimum score required: 60
TOEFL iBT or TOEFL iBT Paper Edition or TOEFL iBT Home Edition (Test of English as a Foreign Language)
- Minimum overall score of 86, and
- Minimum component scores:
  - 20 in Reading
  - 20 in Writing
  - 20 in Listening
  - 20 in Speaking
Cambridge Assessment English: C1 Advanced
- Minimum score required: 180
Cambridge Assessment English: C2 Proficiency
- Minimum score required: 180
Pearson Test of English
- Minimum score required: 58
Duolingo English Test
- Minimum overall score of 120, and
- Minimum component scores:
  - 105 in Literacy
  - 105 in Comprehension
  - 105 in Production
  - 105 in Conversation

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!