Bachelor Of Business Administration - Marketing (Optional Co-op)

Program overview

The Bachelor of Business Administration in Marketing at UNB’s Fredericton campus offers students a comprehensive understanding of marketing principles. This program emphasizes the importance of attracting customers through effective branding and communication strategies. Students will delve into various aspects of marketing, including public relations, advertising, promotions, and product development. The curriculum is designed to provide real-world experience, allowing students to work with actual businesses to develop marketing strategies and social media plans. With the option to specialize through an honours or concentration, students can also combine Marketing with other disciplines, enhancing their educational experience.

Program structure

The Bachelor of Business Administration in Marketing is structured to provide a robust educational experience over a four-year period. The program includes:

• Experiential learning opportunities, such as a Marketing internship.
• A Co-operative (Co-op) education program consisting of a minimum of three four-month work terms, accredited by the Canadian Association for Co-operative Education.
• Coursework that requires partnerships with local businesses to develop marketing strategies.

This structure ensures that students not only gain theoretical knowledge but also practical skills that are essential in the marketing field. The program is designed to foster a deep understanding of customer needs, market research methodologies, and the implementation of effective marketing strategies.

Featured Experiences

• Marketing internship opportunities that provide hands-on experience in the field.
• A Co-operative (Co-op) education program that includes a minimum of three four-month work terms, allowing students to gain valuable work experience.
• Partnerships with local businesses for real-world marketing strategy development.
• Small class sizes that promote greater interaction with instructors and peers.
• Access to top-notch instructors recognized nationally and internationally for their teaching and research.

Career Options

Graduates of the Bachelor of Business Administration in Marketing can pursue a variety of career paths in Canada, including:

• Account Coordinator/Manager: Responsible for managing client accounts and ensuring client satisfaction through effective communication and service delivery.
• Climate Change Coordinator: Works on initiatives related to sustainability and environmental marketing, promoting eco-friendly practices.
• Print/Online Media Coordinator: Manages media campaigns across various platforms, ensuring effective communication of marketing messages.
• Copywriter: Creates compelling content for advertisements, websites, and other marketing materials to engage customers.
• Market Researcher: Conducts research to understand market trends and consumer behavior, providing insights for marketing strategies.
• Public Relations Specialist: Manages the public image of organizations, crafting press releases and handling media inquiries.
• e-commerce Specialist: Focuses on online sales strategies and digital marketing to enhance online business performance.
• Fundraising Campaign Coordinator: Plans and executes fundraising initiatives, utilizing marketing strategies to maximize outreach and donations.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.