Last updated on 2026-01-10
Program overview
The Bachelor of Business Administration - Electronic Commerce program at the University of New Brunswick in Saint John is designed to equip students with the essential skills needed to navigate the complexities of modern business management. This program emphasizes hands-on learning and mentorship, providing students with a solid foundation in various business disciplines. Graduates are prepared for diverse career paths, whether they aim to start their own businesses or pursue further education in professional programs or graduate schools. The program also offers an optional co-op component, allowing students to gain valuable work experience while studying.
Program structure
The Bachelor of Business Administration - Electronic Commerce program is structured to provide a comprehensive education in business management over a four-year period. Students will engage in a variety of learning experiences that include:
- Foundation courses in all major areas of business study
- Specialization options such as economics, electronic commerce, and marketing
- Hands-on learning opportunities through co-op programs
- Alternating study terms and paid work terms to apply classroom knowledge in real-world settings
This program is designed to ensure that students not only learn theoretical concepts but also gain practical experience that enhances their employability upon graduation.
Featured Experiences
The Bachelor of Business Administration - Electronic Commerce program offers several unique features that enhance the learning experience:
- Co-op programs that provide students with paid work experience in the business field
- Opportunities to develop start-up strategies and succession plans for businesses
- Access to mentorship from industry leaders
- Participation in simulation competitions to apply business concepts in a competitive environment
- Networking opportunities that can lead to job placements before graduation
Career Options
Graduates of the Bachelor of Business Administration - Electronic Commerce program can pursue a variety of career paths in Canada, including:
- Business Analyst: Analyze business processes and data to improve efficiency and effectiveness.
- Digital Marketing Specialist: Develop and implement online marketing strategies to enhance brand visibility and engagement.
- E-commerce Manager: Oversee online sales strategies and manage e-commerce platforms to drive revenue.
- Project Manager: Lead and coordinate projects within organizations, ensuring they are completed on time and within budget.
- Entrepreneur: Start and manage your own business, applying learned strategies to achieve success.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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