Bachelor Of Commerce - Marketing at University of Alberta - Program overview

Program overview

Admission Requirements

Intakes

Last updated on 2025-05-14

Program overview

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Program Overview

The Bachelor of Commerce - Marketing program at the University of Alberta is designed to equip students with essential marketing skills that are vital for any organization. This program emphasizes the importance of marketing as a bridge to customers, fostering innovation, growth, and driving revenue. Students will benefit from a curriculum that combines world-class research with innovative teaching methods, including lectures, discussions, managerial cases, group projects, and market simulations. This comprehensive approach prepares students to engage in sophisticated marketing practices, ensuring they are well-prepared for their future careers.

Program Structure

The Bachelor of Commerce - Marketing program is structured to provide a robust educational experience over a period of four years. The program includes:

Group and project work to enhance collaborative skills.
Opportunities for specialization in various marketing areas.
Access to student clubs and business incubators.
Participation in case competitions and study abroad programs.
Hands-on experience through managerial cases and market simulations.

This program is part of one of the largest BCom offerings in Canada, allowing students to tailor their education to their career aspirations while gaining practical skills in consumer and market analysis, managerial decision-making, and implementing marketing programs.

Featured Experiences

Engagement in real-world managerial cases and market simulations.
Participation in group projects that foster teamwork and collaboration.
Opportunities to join student clubs and business incubators for practical experience.
Involvement in case competitions that challenge students to apply their knowledge.
Study abroad programs that provide international exposure and experience.

Career Options

Graduates of the Bachelor of Commerce - Marketing program can pursue a variety of career paths in Canada, including:

Marketing Manager: Responsible for developing marketing strategies and overseeing marketing campaigns to promote products or services.
Market Research Analyst: Analyzes market trends and consumer behavior to help companies understand their target audience.
Brand Manager: Manages the overall image and perception of a brand, ensuring consistency across all marketing efforts.
Advertising Executive: Works on creating and implementing advertising campaigns to attract customers and increase sales.
Public Relations Manager: Manages communication between the organization and the public, enhancing the company’s image and reputation.

These roles highlight the diverse opportunities available to graduates, allowing them to make significant contributions to their organizations and the marketing field as a whole.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit University of Alberta official website

Last updated on 2025-05-14

Program overview

Academic Requirements

To apply for the Bachelor of Commerce - Marketing program at the University of Alberta, students must meet the following Academic Requirements:

Completion of five academic subjects from high school (higher secondary education).
For Vietnamese students, a minimum average of 4.9 in all five required subjects in the graduation exam (Thi Tot Nghiep THPT/Tuyen Sinh Cao Dang-Dai Hoc) is necessary to receive an unconditional offer. Note that no subjects can have a grade below 4, and Civic Education cannot be included in the admission average calculation.
Students applying to the Faculty of Engineering must achieve a minimum average of 6.9 in the same five subjects to qualify for an unconditional offer.

Transcripts may be required to be evaluated by WES in some cases.

It is advisable for students to apply as soon as possible to ensure they meet all necessary deadlines and requirements.

If you have any questions or need further clarification regarding the admission process, please feel free to contact LOA Portal's advisors for support.

Language Requirements

The University of Alberta requires all undergraduate applicants to demonstrate proficiency in English, as it is the primary language of instruction. Below are the accepted methods to fulfill the English language proficiency requirement:

Successful completion of three years of full-time education in English in Canada or in another country where English is recognized as an official language of instruction.
Completion of one of the following:
- A final blended grade of 75% or better in English Language Arts 30-1 from Alberta or English 12 from British Columbia.
- A final or predicted grade of 5 or better on the International Baccalaureate English A1, A2, or a grade of 6 or better on English B.
- A final or predicted grade of 5 or better on the International Baccalaureate English A: Literature or English A: Language and Literature.
- A grade of 4 or better on the Advanced Placement English College Board examination.
- A grade of B or better in a GCE Advanced Level (A-level) or Advanced Subsidiary Level (AS-level), GCSE, IGCSE or O-level English Language or Literature course.
- A grade of B+ or better in 6 units of course weight of university-level English studies completed at a recognized English language institution.
A score of at least 90 on the TOEFL iBT with no less than 21 on each band.
A score of at least 6.5 on the IELTS Academic with no band less than 6.0.
A score of at least 70 on the Canadian Academic English Language assessment (CAEL) with no band less than 60.
A score of at least 61 on the PTE Academic with no less than 60 in each communicative skill.
An overall Cambridge English scale score of at least 180 on the C1 Advanced with no less than 170 in each skill.
An overall Cambridge English scale score of at least 180 on the C2 Proficiency with no less than 170 in each skill.
Successful completion of the University of Alberta’s EAP 136/INT D 137.

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!