Program overview
Admission Requirements
Intakes

Last updated on 2025-04-24

Program overview

Program Overview

The Bachelor of Arts in Sport Media, offered by Toronto Metropolitan University’s Creative School, is a pioneering program in Canada that provides a comprehensive education in the field of sport media. This program emphasizes a practical, hands-on approach, equipping students with essential skills in production, theory, and marketing. Students will engage in various aspects of the sport media landscape, including on-air hosting, live production, audio and video editing, and sport journalism. The curriculum is designed to prepare graduates for successful careers in the dynamic sport industry.

Program Structure

The Bachelor of Arts in Sport Media is structured as a four-year full-time program. The program includes:

  • Mandatory internship for experiential learning
  • Opportunities for short-term experiential learning abroad
  • Networking and skills development through collaboration with the Bold Broadcasts Group
  • Access to state-of-the-art facilities, including Sportsnet Studios

Students will not only gain practical skills but also explore the broader context of sport media, examining how identity, globalization, and culture influence the creation of sport content. This holistic approach ensures that graduates are well-prepared to navigate the complexities of the sport media industry.

Featured Experiences

  • Mandatory internship to gain real-world experience in the sport media field
  • Short-term experiential learning opportunities abroad to broaden perspectives
  • Collaboration with the Bold Broadcasts Group for hands-on training in broadcasting
  • Access to advanced production facilities at Sportsnet Studios
  • Engagement in various aspects of sport media, including content creation and marketing

Career Options

Graduates of the Bachelor of Arts in Sport Media can pursue a variety of career paths in Canada, including:

  • Analyst: Analyze sports data and trends to provide insights for teams and organizations.
  • Broadcaster: Present sports news and events on television or radio, engaging audiences with live commentary.
  • Content Creator: Develop engaging multimedia content for various platforms, including social media and websites.
  • Producer: Oversee the production of sports programs, ensuring high-quality content delivery.
  • Video Editor: Edit and assemble recorded footage to create compelling sports narratives for broadcasts.

Employers in this field may include major organizations such as CBC, MLSE, Sportsnet, and TSN, providing a wide range of opportunities for graduates to thrive in the sport media industry.

 

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