Creative Advertising (CAB)

Program overview

The Creative Advertising (CAB) program at Seneca is designed for those looking to enter the dynamic world of advertising, where creativity meets strategy and storytelling meets persuasion. This two-year diploma program provides students with the essential skills needed to thrive in the advertising industry while gaining hands-on experience with real clients. Throughout the program, students will learn from award-winning industry experts, ensuring they are well-prepared for their future careers. The program offers a unique blend of creative and business streams, allowing students to tailor their education to their career goals.

Program structure

The Creative Advertising program is structured to provide a comprehensive learning experience over a duration of 4 semesters (2 years). The program is delivered in a hybrid format, combining both online and in-person learning. Key features of the program structure include:

• Hands-on learning experiences with real clients.
• Specialization options in either a creative stream or a business stream.
• Development of a strong portfolio during the third semester.
• Collaboration between creative and business streams in the fourth semester to create integrated advertising campaigns.
• Opportunities to participate in national and international contests, such as the D&AD New Blood Awards and the Cannes Lions Awards.

This program meets Post-Graduation Work Permit (PGWP) eligibility requirements, allowing international students to gain valuable work experience in Canada after graduation.

Featured Experiences

The Creative Advertising program offers a variety of unique experiences that enhance learning and prepare students for the advertising industry:

• Access to hands-on learning opportunities with real clients.
• Participation in national and international competitions, including the Ontario Colleges’ Marketing Competition.
• Collaboration with peers from both creative and business streams to develop integrated advertising campaigns.
• Involvement with Studio 67, Seneca’s student-run agency, where students can apply their theoretical knowledge in practical settings.
• Networking opportunities with industry professionals through various affiliations and associations.

Career Options

Graduates of the Creative Advertising program can explore a wide range of career opportunities in Canada, including:

• Account Executive: Responsible for managing client accounts and ensuring their advertising needs are met.
• Art Director: Oversees the visual aspects of advertising campaigns, guiding the creative team in design and layout.
• Content Creator: Develops engaging content for various platforms, including social media, websites, and advertising materials.
• Copywriter: Crafts compelling copy for advertisements, marketing materials, and promotional content.
• Marketing Communications Coordinator: Manages communication strategies and ensures consistent messaging across all marketing channels.
• Social Media Coordinator: Develops and implements social media strategies to enhance brand presence and engagement.
• Strategic Planner: Analyzes market trends and consumer behavior to develop effective advertising strategies.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.