Creative Advertising (CAB)

Program overview

The Creative Advertising (CAB) program at Seneca Polytechnic is designed for those looking to enter the dynamic world of advertising. This two-year diploma program combines creativity with strategy, storytelling with persuasion, and art with commerce. Students will gain hands-on experience working with real clients, allowing them to develop essential skills in advertising. The program is structured to provide a comprehensive understanding of advertising fundamentals, branding, and marketing, preparing graduates for a successful career in this exciting industry.

Program structure

The Creative Advertising program is structured over a duration of 4 semesters (2 years), providing a full-time study option. The program is delivered in a hybrid format, combining online and in-person learning experiences. Key features of the program structure include:

• Hands-on learning opportunities with real clients.
• Building a strong portfolio during the third semester.
• Collaboration between creative and business streams in the fourth semester to create integrated advertising campaigns.
• Access to national and international contests, such as the D&AD New Blood Awards and Cannes Lions Awards.

This unique structure allows students to develop key skills and gain relevant experience, preparing them for the collaborative nature of the modern advertising industry.

Featured Experiences

The Creative Advertising program offers a variety of unique experiences that enhance learning and professional development:

• Participation in the Ontario Colleges’ Marketing Competition (OCMC), showcasing industry talents.
• Opportunity to work with real clients through Seneca’s student-run agency, Studio 67.
• Access to national and international contests, providing exposure to the advertising industry.
• Collaboration with award-winning industry experts throughout the program.

These experiences not only enrich the educational journey but also help students build a strong network within the advertising field.

Career Options

Graduates of the Creative Advertising program can explore a variety of career opportunities in Canada, including:

• Account Executive: Responsible for managing client accounts and ensuring their needs are met through effective advertising strategies.
• Art Director: Oversees the visual aspects of advertising campaigns, guiding the creative team in developing compelling designs.
• Content Creator: Develops engaging content for various platforms, including social media, websites, and advertising materials.
• Copywriter: Crafts persuasive and creative copy for advertisements, marketing materials, and promotional content.
• Marketing Communications Coordinator: Manages communication strategies and campaigns to promote products and services effectively.
• Social Media Coordinator: Develops and implements social media strategies to enhance brand presence and engage with audiences.
• Strategic Planner: Analyzes market trends and consumer behavior to develop effective advertising strategies.

These roles highlight the diverse opportunities available to graduates, allowing them to make a significant impact in the advertising industry.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.