Program overview
Admission Requirements
Intakes

Last updated on 2025-06-24

Program overview

Program Overview

The Social Media Production – Culture-Based Creativity program at George Brown College is designed to equip students with the essential technical skills and business acumen necessary for effective social media production. This program emphasizes the broader context of social media's influence on cultural and societal norms, preparing students for a diverse range of career paths in the dynamic field of social media. With a focus on hands-on learning, students will engage in practical creation sessions that explore the generation of social media content, ensuring they are well-prepared to navigate the complexities of this ever-evolving landscape.

Program Structure

The Social Media Production – Culture-Based Creativity program is a full-time course that spans 2 years and consists of 4 semesters. The program is structured to provide a comprehensive education in social media production, including:

  • Hands-on learning experiences to develop practical skills.
  • Exploration of visual literacy, semiotic techniques, and cultural trends.
  • Opportunities to create and analyze social media content.
  • Focus on ethical communication strategies in social media.

This holistic approach ensures that graduates possess a multifaceted skill set, enabling them to effectively engage with the cultural dimensions of social media while mastering the technical aspects of content creation.

Featured Experiences

  • Hands-on creation sessions that allow students to generate social media content.
  • Practical learning that emphasizes the application of technical skills in real-world scenarios.
  • Exploration of the cultural implications of social media dynamics.
  • Development of effective and ethical communication strategies tailored for social media platforms.

Career Options

Graduates of the Social Media Production – Culture-Based Creativity program can pursue a variety of career paths in Canada, including:

  • Influencer: Create and share content to engage audiences and promote brands across social media platforms.
  • Content Creator: Develop original content for various media channels, focusing on storytelling and audience engagement.
  • Advertising Consultant: Advise businesses on effective advertising strategies and social media campaigns to reach target audiences.
  • Digital Marketing Consultant: Help organizations enhance their online presence and marketing efforts through social media strategies.
  • Social Media Co-ordinator: Manage and execute social media strategies, ensuring consistent brand messaging and audience interaction.

These roles highlight the diverse opportunities available to graduates, allowing them to leverage their skills in various industries and platforms.

 

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