Business Development And Sales

Program overview

The Business Development and Sales program is a one-year Ontario College Graduate Certificate designed to equip students for a vibrant career in business-to-business sales. This program emphasizes the essential principles of professional selling, complex negotiations, and customer relationship management. Students will delve into global selling strategies and strategic account management, with a strong focus on data analytics. By utilizing the latest tools in data analytics, participants will enhance their skills in handling Big Data, a highly sought-after competency in today’s job market. The program also fosters effective communication and problem-solving abilities, which are crucial for success in sales roles.

Program structure

The Business Development and Sales program spans a duration of one year and is structured to provide a comprehensive learning experience. Key features of the program include:

• Flexible scheduling with live, fully online classes held after 5:00 PM on Tuesdays, Wednesdays, and Thursdays.
• Opportunities for collaboration with industry partners, facilitating a smooth transition into the workforce.
• Field projects that offer hands-on workplace experience, guided by college staff to ensure relevance and quality.

This program is designed to accommodate both full-time and part-time students, allowing for a balance between work and study. Graduates will also have the opportunity to earn a Certified Sales Professional Certificate from the CPSA Institute upon successful completion of the program.

Featured Experiences

The Business Development and Sales program offers several unique experiences that enhance learning and professional development:

• Field projects that provide practical, hands-on experience in real-world business environments.
• Collaboration with industry partners, creating networking opportunities and insights into current market trends.
• Access to the latest sales technology and tools, preparing students for modern sales environments.
• Engagement in social selling techniques, which are essential in today’s digital marketplace.
• Networking events that allow students to connect with professionals in the field, fostering valuable relationships.

Career Options

Graduates of the Business Development and Sales program can pursue a variety of career paths in Canada, including:

• Business Development Manager: Responsible for identifying growth opportunities and developing strategies to increase revenue.
• Account Executive: Manages client accounts, ensuring satisfaction and retention while driving sales growth.
• Sales Account Manager: Oversees sales operations for specific accounts, focusing on relationship management and sales targets.
• Territory Manager: Manages sales activities within a designated geographic area, developing strategies to maximize market penetration.
• Relationship Manager: Builds and maintains strong relationships with clients, ensuring their needs are met and fostering loyalty.

These roles are essential across various sectors, including high tech, pharmaceuticals, manufacturing, fashion, and consultancy firms, reflecting the diverse opportunities available to graduates.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.