Business - Marketing (co-op And Non Co-op Version)

Program overview

Nurture your creative skillset to boost your career in marketing. The two-year Business - Marketing Ontario College Diploma program provides learners with a strong theoretical marketing foundation and the opportunity to apply it through hands-on industry projects, assignments, and simulation tools. You will develop the knowledge and applied skills to succeed in a wide range of marketing and business roles. Additionally, you will use computing technology in a collaborative learning environment to learn, develop, and apply the technical skills that employers desire. This program covers how marketing affects the operations of a business, from product conception to launch and delivery.

Program structure

The Business - Marketing Ontario College Diploma program is designed to be completed in two years. The program includes a variety of learning experiences, such as:

• Hands-on assignments involving case studies, simulation platforms, and research assessments.
• Opportunities to work with industry clients, including developing a full marketing plan for a local client.
• Option to gain real-world experience through a paid co-operative education (co-op) work term, subject to availability and academic eligibility.

Students are encouraged to apply for the co-op program between Level 01 and Level 02, although admission does not guarantee a co-op placement. The program also offers a collaborative learning environment where students can develop essential technical skills that are highly sought after by employers.

Featured Experiences

The Business - Marketing program offers several unique features and experiences, including:

• Co-op work term opportunities that provide paid industry experience related to the program of study.
• Hands-on assignments that involve case studies, simulation platforms, and role-playing scenarios.
• Collaboration with industry clients to develop comprehensive marketing plans.
• Use of current design software and creative tools to manage marketing communications.
• Academic qualifications towards certification from the Canadian Professional Sales Association (CPSA).

These experiences are designed to enhance students' learning and prepare them for successful careers in marketing.

Career Options

Graduates of the Business - Marketing program can pursue a variety of career opportunities in Canada, including:

• Sales Representative: Engaging with clients to sell products or services, focusing on both business-to-business and business-to-consumer sales.
• Marketing Coordinator: Assisting in the development and execution of marketing strategies and campaigns.
• Digital Marketing Specialist: Managing online marketing efforts, including social media, email marketing, and search engine optimization.
• Market Research Analyst: Analyzing market trends and consumer behavior to inform marketing strategies and business decisions.
• Brand Manager: Overseeing the development and management of a brand's image and marketing strategies to enhance brand awareness and loyalty.

These roles provide a solid foundation for a successful career in the dynamic field of marketing, with opportunities available in various sectors, including retail, manufacturing, and service industries.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.