Last updated on 2025-11-18
Program overview
Waterloo's Bachelor of Global Business and Digital Arts (BGBDA) program is designed for students who possess a passion for both business and creative design. This unique program equips graduates with the essential skills to lead projects that harness the power of digital media. Students will begin their journey at Waterloo's main campus, where they will build a strong foundation in creative design, globalization, business ethics, economics, and marketing. The program culminates in three years at the Stratford School of Interaction Design and Business, where students will engage in project-based learning, developing innovative solutions to social challenges and exploring new cultural expressions in a global context.
Program structure
The Bachelor of Global Business and Digital Arts program spans a total of four years. The structure is designed to provide a comprehensive educational experience that combines theoretical knowledge with practical application.
Key features of the program structure include:
- First year at Waterloo's main campus, focusing on foundational courses.
- Final three years at the Stratford School of Interaction Design and Business.
- Project-based learning to enhance collaboration and project management skills.
- Opportunity to take six elective courses from over 100 subject areas.
- Customization options available through minors or diplomas.
- Co-op program integrated into the curriculum, allowing for relevant work experience.
Students can also choose to study overseas during their third year, gaining an international perspective that enriches their educational experience.
Featured Experiences
The Bachelor of Global Business and Digital Arts program offers a variety of unique experiences that enhance learning and professional development:
- Co-op Program: Engage in relevant paid work experience, alternating between school and work every four months.
- Project-Based Learning: Develop design-driven solutions to real-world social problems.
- State-of-the-Art Facilities: Access to a recording studio, video editing suites, and a UX observation room at the Stratford School.
- International Study Opportunities: Spend a year studying in countries like England, Hong Kong, or Australia.
- Hands-On Learning: Work on collaborative projects that foster creativity and innovation.
Career Options
Graduates of the Bachelor of Global Business and Digital Arts program can pursue a variety of career paths in Canada, including:
- Social Media Manager: Oversee social media strategies and campaigns to enhance brand presence.
- Digital Product Developer: Create and manage digital products, ensuring they meet user needs and market demands.
- Project Manager: Lead projects from conception to completion, coordinating teams and resources effectively.
- User Experience Designer: Design user-friendly interfaces and experiences for digital platforms.
- Digital Marketing Specialist: Develop and implement marketing strategies to promote products and services online.
- Entrepreneur: Start and manage your own business, leveraging skills in design and digital media.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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