Program overview
Admission Requirements
Intakes

Last updated on 2026-01-10

Program overview

Program overview

The MBA Concentration in Management Analytics at the University of New Brunswick (UNB) is designed to equip students with essential skills for the evolving digital landscape of business. As organizations increasingly rely on data to drive decisions, this program prepares graduates to analyze and interpret vast amounts of information, providing a competitive edge in the marketplace. Students will develop a unique skill set that combines business acumen with analytical expertise, making them invaluable assets to their future employers.

Program structure

The MBA Concentration in Management Analytics is structured to provide a comprehensive education over a flexible duration that accommodates the needs of working professionals. The program includes:

  • Core courses focused on business analytics and data interpretation.
  • Three elective courses that allow students to tailor their learning experience.
  • Opportunities for experiential learning, enhancing practical skills.

Students will engage in a curriculum that emphasizes both theoretical knowledge and practical application, ensuring they are well-prepared for the demands of the industry. The program also encourages entrepreneurial thinking, fostering innovation and creativity in problem-solving.

Featured Experiences

  • Experiential learning opportunities that allow students to apply their knowledge in real-world settings.
  • Access to a network of industry professionals and potential employers.
  • Collaborative projects that enhance teamwork and communication skills.
  • Focus on developing analytical skills that are in high demand across various sectors.

Career Options

  • Business Analyst/Project Manager: Responsible for analyzing business needs and managing projects to improve efficiency and effectiveness.
  • Business Intelligence Analyst: Utilizes data analysis tools to help organizations make informed decisions based on market trends and performance metrics.
  • Business Analytics Translator: Acts as a bridge between technical teams and business stakeholders, ensuring that data insights are effectively communicated and implemented.
  • HR Analyst/Manager: Analyzes workforce data to improve hiring processes, employee retention, and overall HR strategies.
  • Digital Marketing Analyst: Uses data to assess marketing strategies and optimize campaigns for better engagement and conversion rates.
  • Operations Analyst: Focuses on improving operational processes through data analysis and strategic recommendations.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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