Bachelor of Business Administration - Marketing

Program overview

The Bachelor of Business Administration (BBA) program with a concentration in Marketing at the University of New Brunswick Saint John equips students with essential knowledge and skills. Graduates are prepared to secure entry-level positions across various industries, including private, public, and non-profit sectors. This program emphasizes understanding customer needs and developing effective marketing strategies, making it an excellent choice for those looking to thrive in the dynamic field of marketing.

Program structure

The BBA program with a Marketing concentration is designed to provide a comprehensive education in business and marketing principles. The program length is typically four years, allowing students to immerse themselves in both theoretical and practical aspects of marketing.

Key features of the program structure include:

• Completion of a minimum of four courses specifically designated for Marketing.
• Compulsory courses such as Business Research Methods and Consumer Behaviour.
• Elective options that allow students to tailor their education, including Marketing on the Internet and International Marketing.

Students also have opportunities for experiential learning, which enhances their understanding of real-world marketing challenges.

Featured Experiences

The BBA in Marketing offers several unique experiences that enrich the learning journey:

• Hands-on projects that allow students to apply marketing theories in practical settings.
• Opportunities to engage in market research and brand management activities.
• Collaboration with local businesses for real-world marketing challenges.
• Access to workshops and seminars led by industry professionals.

These experiences are designed to prepare students for the competitive job market and enhance their employability upon graduation.

Career Options

Graduates of the Bachelor of Business Administration - Marketing program can pursue a variety of career paths in Canada. Here are some potential job options:

• Marketing Coordinator: Responsible for supporting marketing campaigns and initiatives, coordinating events, and managing social media platforms.
• Brand Manager: Focuses on developing and maintaining a brand's image, overseeing marketing strategies, and ensuring brand consistency across all channels.
• Market Research Analyst: Analyzes market trends and consumer behavior to provide insights that inform marketing strategies and business decisions.
• Advertising Specialist: Works on creating and implementing advertising campaigns, collaborating with creative teams to produce effective promotional materials.
• Public Relations Officer: Manages communication between an organization and the public, crafting press releases and handling media inquiries.

These roles highlight the diverse opportunities available to graduates, allowing them to make significant contributions in various sectors.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.