Digital Communication & Promotion Post-baccalaureate Diploma

Program overview

The Post-Baccalaureate Diploma in Digital Communication and Promotion at UFV is designed for individuals looking to enhance their communication skills in today's digital landscape. This program addresses the critical skills gap in the digital economy, equipping students with practical and professional skills essential for success across various sectors. By integrating traditional academic knowledge with hands-on training, students will develop a comprehensive skill set that prepares them for diverse career opportunities in digital communication. The program emphasizes effective communication strategies, multicultural perspectives, and interdisciplinary collaboration, ensuring graduates are well-prepared to thrive in a connected world.

Program structure

The Post-Baccalaureate Diploma in Digital Communication and Promotion is structured to be completed in approximately 2 years of full-time study. The program is designed to be flexible and accessible, accommodating students from various academic backgrounds. Key features of the program structure include:

• Completion of the program in four full-time semesters.
• Hands-on training in digital tools and messaging.
• Integration of global strategies and interdisciplinary collaboration.
• Focus on both local and global communication strategies.

This program is ideal for students with a bachelor’s degree in any field who are interested in pursuing careers where digital communication skills are essential. The curriculum is designed to provide a solid foundation in digital communication, preparing students for multiple career paths or further graduate studies.

Featured Experiences

The Post-Baccalaureate Diploma in Digital Communication and Promotion offers several unique features and experiences that enhance the learning process:

• Practical, hands-on training in digital communication tools.
• Opportunities for interdisciplinary collaboration with departments such as Graphic + Digital Design and Media and Communication Studies.
• Focus on multicultural perspectives and Indigenous ways of knowing.
• Development of a comprehensive skill set for various digital communication careers.
• Emphasis on effective communication strategies across multiple platforms.

Career Options

Graduates of the Post-Baccalaureate Diploma in Digital Communication and Promotion can pursue a variety of career paths in Canada. Some potential job options include:

• Digital Marketing Specialist: Develop and implement strategies to promote products or services online, focusing on social media and SEO.
• Public Relations Specialist: Manage PR campaigns and cultivate media relationships to enhance organizational reputation.
• Content Strategist: Create content plans for digital platforms that align with organizational goals.
• Social Media Manager: Oversee social media accounts, develop content calendars, and engage with audiences.
• Digital Content Creator: Produce multimedia content for digital platforms, utilizing storytelling techniques.
• Digital Communications Coordinator: Coordinate digital initiatives, including website management and online advertising.
• Brand Strategist: Develop brand positioning strategies and conduct market research.
• Digital Analyst: Analyze marketing campaigns and website performance to optimize strategies.
• Communication Consultant: Provide strategic guidance to organizations for effective communication.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.