Last updated on 2025-07-11
Program Overview
The Bachelor of Arts (Honours) in Communication and Digital Media Studies is designed to help students hone their communication and creative skills while exploring the significant roles and impacts of social media, entertainment, advertising, and news in society. This program encourages students to critically analyze how various media forms shape public perception and behavior. By engaging with contemporary issues such as the influence of smartphones and the effectiveness of advertisements, students will gain a comprehensive understanding of the digital media landscape. Graduates will emerge as proficient communicators, equipped to express their ideas through diverse formats, including research essays, blogs, videos, and digital storytelling.
Program Structure
The Bachelor of Arts (Honours) in Communication and Digital Media Studies is a four-year full-time program offered at Ontario Tech University, located in Downtown Oshawa. The program is structured to provide a blend of theoretical knowledge and practical experience, ensuring that students are well-prepared for the evolving communication landscape. Key features of the program include:
- Direct-entry co-op option available for students, allowing them to gain valuable work experience while studying.
- Experiential learning opportunities through internships, practicums, and research studies.
- In-class delivery method, fostering a collaborative learning environment.
- Specializations available in areas such as Creativity, Digital Arts and Entertainment Industries, and Strategic Communication.
Students can expect to engage in a variety of projects and assignments that will enhance their understanding of digital media and communication strategies.
Featured Experiences
The Communication and Digital Media Studies program offers several unique experiences that enhance learning and professional development:
- Co-op positions that provide full-time, paid employment opportunities, allowing students to earn while they learn.
- Experiential work terms that integrate academic learning with real-world applications.
- Practicum courses that involve 100 hours of fieldwork, enabling students to apply their knowledge in community organizations.
- Research study opportunities that allow students to explore specific interests within the field of communication and digital media.
- Undergraduate thesis option for students interested in conducting in-depth research.
Career Options
Graduates of the Bachelor of Arts (Honours) in Communication and Digital Media Studies can pursue a variety of career paths in Canada, including:
- Advertising Expert: Develop and implement advertising campaigns to promote products and services.
- Communications Specialist/Officer: Manage internal and external communications for organizations, ensuring clear messaging.
- Content Creator: Produce engaging content for various platforms, including social media, blogs, and websites.
- Creative Director: Oversee creative projects and guide teams in developing innovative concepts and designs.
- Digital Media Strategist/Storyteller: Craft compelling narratives and strategies to enhance brand presence in the digital space.
- Freelance Content Creator: Work independently to create content for clients across different industries.
- Journalist: Research and report on news stories, providing accurate and timely information to the public.
- Professional Editor: Edit and refine written content for clarity, coherence, and style.
- Public Relations Official: Manage public perception and media relations for organizations.
- Social Media Coordinator/Specialist: Develop and execute social media strategies to engage audiences and promote brands.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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