Social Media Management

Program Overview

The Social Media Management program at Niagara College is designed for those looking to become leaders in the dynamic field of social media. This one-year graduate certificate program focuses on developing the skills necessary to plan, execute, and analyze social media campaigns for various organizations, both in the for-profit and non-profit sectors. Students will learn to create engaging content using images, video, and text to enhance brand visibility and improve online engagement. The program emphasizes creativity, analytical thinking, and attention to detail, preparing graduates for a successful career in social media management.

Program Structure

The Social Media Management program is structured to provide a comprehensive learning experience over the course of one year, delivered across two semesters. Key features of the program structure include:

• Hands-on learning through client-focused courses.
• Classes held four days a week, allowing for immersive engagement.
• In-depth training on various social media management platforms.
• Opportunities to network with industry professionals, enhancing job prospects.
• A capstone course where students plan and lead a social media campaign for a community client.
• Training in web hosting, Learning Management System (LMS) management, and social media analytics dashboards.
• Development of collaboration and leadership skills essential for the industry.

This program is also eligible for the Post-Graduation Work Permit (PGWP), allowing graduates to gain valuable Canadian work experience after completion.

Featured Experiences

The Social Media Management program offers several unique experiences that enhance learning and practical application:

• Hands-on projects that allow students to work with real clients.
• Capstone project focused on leading a social media campaign for a community organization.
• Networking opportunities with industry professionals to access freelance markets.
• Training in the latest social media management tools and analytics platforms.
• Workshops that foster creativity and entrepreneurial thinking.

Career Options

Graduates of the Social Media Management program can pursue a variety of career paths in Canada, including:

• Brand Ambassador: Representing and promoting a brand to enhance its visibility and reputation.
• Community Manager: Engaging with online communities to foster relationships and manage brand presence.
• Content Strategist: Developing and overseeing content strategies to align with business goals.
• Customer Relations Specialist: Managing customer interactions and ensuring a positive brand experience.
• Digital Content Manager: Overseeing the creation and distribution of digital content across platforms.
• Marketing Coordinator: Assisting in the development and execution of marketing campaigns.
• Social Media Analyst: Analyzing social media metrics to inform strategy and improve engagement.

These roles leverage the skills acquired during the program, preparing graduates for a successful career in the ever-evolving field of social media management.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.