Program overview
Admission Requirements
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Last updated on 2025-04-22

Program overview

Program Overview

The Bachelor of Design at MacEwan University is a forward-thinking program that prepares students to become adept designers in a rapidly evolving technological landscape. This program emphasizes the importance of understanding both the aesthetic and psychological aspects of design, moving beyond traditional applications to encompass a broader social science perspective. Graduates are equipped to tackle real-world problems by researching and understanding the needs of the people they design for, ultimately crafting solutions that inform, persuade, and enhance everyday experiences. The program covers various disciplines, including graphic design, branding, advertising, and digital experience design, ensuring that students gain a comprehensive skill set that is relevant in today's design industry.

Program Structure

The Bachelor of Design program is structured to provide a comprehensive education over a span of four years, requiring a total of 120 credits for graduation. The program is divided into core courses, program options, and electives, allowing students to tailor their education to their interests. Key components of the program structure include:

  • Core Courses: Students begin with foundational courses in design principles, software, and critical thinking.
  • Program Options: Students must complete 6 credits of program options from the Bachelor of Design curriculum, which cannot be fulfilled through transfer credits.
  • Electives: A total of 24 elective credits are required, with specific guidelines on the level and subject matter of these courses.
  • Pathways: Students can choose from various pathways, such as Visual Communication Design, Digital Experience Design, Photography, Video and Motion Graphics, and Illustration, to focus their studies.

In addition, students have the opportunity to engage in internships or field placements, enhancing their practical experience and industry connections.

Featured Experiences

  • Hands-on Learning: The program emphasizes project-based learning, allowing students to apply their skills in real-world scenarios.
  • Internships: Opportunities for internships are available, providing students with valuable industry experience.
  • Field Placements: Students can participate in field placements to gain practical insights and professional connections.
  • Flexible Pathways: Students can customize their educational journey by selecting specific options that align with their career goals.
  • Collaborative Projects: The program encourages teamwork and collaboration, preparing students for interdisciplinary work environments.

Career Options

Graduates of the Bachelor of Design program can pursue a variety of career paths in Canada, including:

  • Graphic Designer: Create visual content for print and digital media, focusing on branding and communication.
  • Web Designer: Design and develop user-friendly websites and applications, ensuring an optimal user experience.
  • Brand Strategist: Work with companies to develop and maintain their brand identity and messaging.
  • Motion Graphics Designer: Create animated graphics and visual effects for video and multimedia projects.
  • Illustrator: Produce illustrations for various media, including books, magazines, and digital platforms.

These roles highlight the diverse opportunities available to graduates, allowing them to leverage their design skills in various industries.

 

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