Bachelor Of Design - Graphic Design For Marketing at KPU - Kwantlen Polytechnic University - Program overview

Program overview

Admission Requirements

Intakes

Last updated on 2025-08-07

Program overview

Program Overview

The Bachelor of Design in Graphic Design for Marketing is a challenging four-year program designed to equip students with the skills necessary for a successful career in graphic design. This program emphasizes visual communication and aims to inspire students through a uniquely foundational and applied curriculum. Throughout the course, students will learn to meet creative briefs, develop branding, and create marketing campaigns while understanding the business strategies behind each project. By the end of the program, graduates will possess the conceptual and technical skills to tackle real-world design challenges, along with the confidence to explore their creative futures.

Program Structure

The Bachelor of Design in Graphic Design for Marketing is structured as a four-year program, consisting of eight semesters. The program includes:

A broad range of project work, including web and integrated media design, information and publication design, and packaging design.
Hands-on experience in studios equipped with professional tools such as large-scale colour plotters, laser cutters, and 3D printers.
Small cohort sizes of 22 students per year, ensuring personalized attention from instructors.
Opportunities for students to gain credits through Prior Learning Assessments (PLA) if they have relevant experience.
Options for working professionals to take single courses or enroll part-time, depending on seat availability.

Students are encouraged to build a solid portfolio and may also participate in a final showcase attended by industry professionals, enhancing their employability upon graduation.

Featured Experiences

The Bachelor of Design in Graphic Design for Marketing offers several unique features and experiences, including:

Mentorship from industry professionals throughout the program.
A final showcase where students can exhibit their work to industry professionals.
Access to a purpose-built facility that fosters collaboration among design disciplines.
Opportunities to take courses open to all KPU students to enhance skills and knowledge.
Networking opportunities through strong faculty connections with the local and national design community.

Career Options

Graduates of the Bachelor of Design in Graphic Design for Marketing can pursue a variety of career paths in Canada, including:

Generalist Graphic Designer: Work for corporations, small businesses, or non-profits in marketing or communications roles that utilize graphic design skills.
In-house Graphic Designer: Join large corporations or institutions with dedicated marketing communications departments.
Specialist Graphic Designer: Focus on areas such as UX/UI design, packaging design, or advertising design.
Freelance Designer: Launch a personal business, leveraging both design and marketing skills to attract clients.
Creative Director: Oversee design projects and teams, ensuring that creative visions align with client goals.

The visual communication design field is expanding, and graduates are well-prepared to create brand identities, launch marketing campaigns, and design various media, from product packaging to websites.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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Last updated on 2025-08-07

Program overview

Academic Requirements

For the Bachelor of Design in Graphic Design for Marketing program at Kwantlen Polytechnic University, the following academic requirements must be met:

Entrance Package
Interview may be required

It is important to note that transcripts may be required to be evaluated by WES in some cases.

While specific minimum GPA requirements are not mentioned, it is strongly recommended that applicants possess solid English language communication skills, some computer and word processing experience, and basic mathematics knowledge. Additionally, an awareness of the graphic design profession and its significance locally and nationally, as well as an understanding of how graphic design and marketing fit together, is essential.

Applicants may come from various backgrounds, including:

Directly from high school
Transfer from other post-secondary institutions
Holders of a degree from a non-design field
Mature individuals seeking a career change
Individuals with experience in the graphic design industry looking to upgrade their credentials

For any clarification and support regarding the application process, please contact LOA Portal's advisors.

Language Requirements

To be eligible for the Bachelor of Design - Graphic Design for Marketing program at KPU, applicants must demonstrate proficiency in English through one of the following accepted tests:

KPU English Placement Test (EPT) with placement into ENGL 1100
Canadian Academic English Language Assessment (CAEL): Score of 70 or higher with no sub score less than 60, taken within the last two years from the term of admission
Duolingo English Test: Score of 110 or higher, taken within the last two years from the term of admission
International English Language Testing System (IELTS) Academic Test: Overall band of 6.5 or higher, with a minimum of 6.0 in each band, taken within the last two years from the term of admission
Pearson Test of English (PTE): Score of 61 or higher, taken within the last two years from the term of admission
Test of English as a Foreign Language (TOEFL): iBT 88 or higher, with no sub score less than 20, taken within the last two years from the term of admission
Accuplacer: Reading score of 260, Writing score of 250 and WritePlacer Essay score of 6, or higher, taken within the last 2 years from the term of admission

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!