Bachelor Of Business Administration - Marketing (Optional Co-op)

Program Overview

Welcome to the Bachelor of Business Administration - Marketing program at Laurentian University! This program is designed to equip students with the essential skills to identify consumer needs, evaluate marketing opportunities, and develop effective marketing strategies. Graduates will be well-prepared for diverse careers in marketing, including areas such as social media, e-marketing, and Indigenous marketing. The program emphasizes practical experience, allowing students to collaborate on real-world projects and engage in experiential learning. With a focus on hands-on activities, students will gain valuable insights into the marketing landscape across various sectors, including government and private enterprises.

Program Structure

The Bachelor of Business Administration - Marketing program is structured to provide a comprehensive education in business and marketing principles. The program is designed to be completed in four years, with options for full-time or part-time study. Key features of the program include:

• Co-op option available, allowing students to gain practical work experience.
• Small class sizes for enhanced interaction with professors and peers.
• Experiential learning opportunities through case studies and role-plays.
• Access to the International Student Exchange Program, enabling students to study abroad in over 30 countries.

Students will engage in a variety of learning methods, including lectures, group projects, and hands-on activities, ensuring a well-rounded educational experience.

Featured Experiences

The Bachelor of Business Administration - Marketing program offers several unique experiences that enhance learning and professional development:

• Co-op placements that provide real-world work experience within the four-year program.
• Opportunities to participate in the International Student Exchange Program, allowing students to study at partner institutions worldwide.
• Hands-on projects with partnering organizations, giving students practical exposure to marketing challenges.
• Engagement in competitions across Northern Ontario and beyond, showcasing marketing management skills.
• Collaboration with peers through experiential exercises and case studies, fostering teamwork and problem-solving abilities.

Career Options

Graduates of the Bachelor of Business Administration - Marketing program can explore a wide range of career opportunities in Canada. Here are some potential job roles:

• Marketing Specialist: Develop and implement marketing strategies to promote products and services.
• Social Media Marketing Specialist: Manage social media platforms and create engaging content to enhance brand visibility.
• Sales Representative: Build relationships with clients and drive sales through effective communication and negotiation skills.
• Market Analyst: Analyze market trends and consumer behavior to inform business decisions and marketing strategies.
• Advertising Manager: Oversee advertising campaigns and coordinate with creative teams to deliver impactful marketing messages.
• Client Account Manager: Serve as the primary point of contact for clients, ensuring their needs are met and fostering long-term relationships.

With a strong foundation in marketing principles and practical experience, graduates are well-equipped to succeed in various roles across different industries.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.