Bachelor Of Business Administration - Marketing (Optional Co-op)

Program overview

The Bachelor of Business Administration (BBA) in Marketing at Laurentian University is designed to equip students with the skills necessary to identify and communicate the value of products and services in today's dynamic market. This program emphasizes real-world experience and allows students to focus their studies in a specialized area of business. The BBA in Marketing is offered exclusively on campus in Sudbury and aims to develop socially responsible leaders for the global business environment. Students can choose to study either full-time or part-time, providing flexibility to accommodate various lifestyles and commitments.

Program structure

The BBA in Marketing program is structured to be completed in four years. Students have the option to pursue the program either full-time or part-time, allowing for a personalized educational experience. Key features of the program structure include:

• On-campus delivery method, ensuring direct interaction with faculty and peers.
• Opportunity to participate in a business co-op internship, providing practical field experience within the four-year program.
• Access to the International Student Exchange Program, allowing students to study abroad at one of 260 member institutions in over 30 countries.
• Small class sizes that foster interaction and engagement with professors, especially in upper-year courses.

This program is designed to prepare students for management positions in the evolving business landscape, with opportunities to engage in research projects and competitions both locally and internationally.

Featured Experiences

The BBA in Marketing program offers several unique experiences that enhance the educational journey of students:

• Co-op Option: Students can gain valuable work experience through a co-op placement, which can be credited towards their degree.
• International Student Exchange Program: Students have the chance to study abroad, enriching their global perspective and cultural understanding.
• Competitions: Students can participate in marketing competitions across Northern Ontario and beyond, showcasing their skills and creativity.
• Research Opportunities: Students may contribute to research projects, allowing them to apply their learning in practical settings and make a positive impact in their communities.

Career Options

Graduates of the Bachelor of Business Administration in Marketing can pursue a variety of career paths in Canada, including:

• Marketing Manager: Responsible for developing marketing strategies and campaigns to promote products and services, ensuring alignment with business goals.
• Brand Manager: Focuses on maintaining and enhancing a brand's image, overseeing marketing initiatives, and analyzing market trends.
• Market Research Analyst: Gathers and analyzes data on consumers and competitors to inform marketing strategies and business decisions.
• Sales Manager: Leads a sales team, sets sales goals, and develops training programs to improve sales performance.
• Digital Marketing Specialist: Manages online marketing efforts, including social media, email campaigns, and search engine optimization to drive traffic and engagement.

These roles highlight the diverse opportunities available to graduates, allowing them to leverage their marketing expertise in various industries.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.