Master Of Digital Marketing at CBU - Cape Breton University - Program overview

Program overview

Admission Requirements

Intakes

Last updated on 2026-03-19

Program overview

Program Overview

The Master of Digital Marketing at Cape Breton University is designed to equip students with the essential skills needed to thrive in today’s data-driven and AI-enabled marketplace. This program focuses on developing a strategic mindset and technical skill set that employers demand, blending marketing strategy, analytics, consumer behavior, and the responsible use of AI and automation. The program is set to start in September 2026 and is offered in-person on the CBU campus.

Program Structure

The Master of Digital Marketing program is structured to be completed in a duration of 16 months. It offers both full-time and part-time study options, allowing flexibility for students. The program includes:

Immersive labs and case studies to apply theoretical knowledge.
A culminating Master’s project in collaboration with external partner organizations, ensuring practical application of digital marketing principles.
Focus on building skills in strategic, data-driven marketing decisions.
Integration of AI and machine learning into marketing campaigns.

This comprehensive structure prepares students to step confidently into a fast-growing digital world, ready to tackle real-world challenges in marketing.

Featured Experiences

Hands-on learning through immersive labs and case studies.
Collaboration with industry partners for the Master’s project.
Opportunities to apply AI and machine learning in real-world marketing scenarios.
Access to a dynamic learning environment with small class sizes and personalized attention.
Engagement with accomplished faculty who have extensive industry experience.

Career Options

Graduates of the Master of Digital Marketing program can pursue various career paths in Canada, including:

Digital Marketing Manager or Specialist: Oversee and implement digital marketing strategies to enhance brand awareness and drive sales.
SEO/SEM Manager: Focus on optimizing website content and managing paid search campaigns to improve online visibility.
Social Media Manager or Strategist: Develop and execute social media strategies to engage audiences and promote brand messaging.
Performance Marketing Manager: Analyze marketing performance metrics and optimize campaigns for maximum ROI.
Content Marketing Manager: Create and manage content strategies that attract and retain customers through valuable information.
Digital Analyst or Insights Analyst: Utilize data analytics to provide insights and recommendations for marketing strategies.
CRM Manager or Growth Marketer: Manage customer relationships and develop strategies to drive customer acquisition and retention.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit CBU - Cape Breton University official website

Last updated on 2026-03-19

Program overview

Academic Requirements

To apply for the Master of Digital Marketing program at Cape Breton University, the following academic requirements must be met:

Four (4) year baccalaureate degree (or equivalent) recognized from an accredited or recognized university.
Minimum grade point average (GPA) of 3.0 (73-76%) or a B in the final 60 credits of study.
Applicants who do not meet standard academic criteria may be considered for admission based on GMAT scores and/or professional experience, as outlined on a CV.
Prior work-related experience of 2 years is recommended but not required.

For international students, the requirements are the same as for Canadian students:

Four (4) year baccalaureate degree (or equivalent) recognized from an accredited or recognized university.
Minimum grade point average (GPA) of 3.0 (73-76%) or a B in the final 60 credits of study.
Applicants who do not meet standard academic criteria may be considered for admission based on GMAT scores and/or professional experience, as outlined on a CV.
Prior work-related experience of 2 years is recommended but not required.

Transcripts may be required to be evaluated by WES in some cases.

If you have any questions or need further clarification regarding the application process, please feel free to contact LOA Portal's advisors for support.

Language Requirements

The majority of programs at Cape Breton University are taught in English. Students need strong English communication, listening, comprehension, reading, and writing skills to be successful.

Cape Breton University has strong relationships with several English language partners including Cape Breton Language Centre (CBLC), English School of Canada (ESC), EC English Language School, and ILAC. If your first language is not English, you will need to provide documentation to show that CBU’s English language proficiency requirements have been met. See the requirements below.

English Language Scores

Official Testing Scores

Please arrange to have test results sent to Cape Breton University from one of the following agencies or upload your official results to your CBU Future Student account:

TOEFL iBT (and iBT Home Edition): minimum overall score of 80 with no score below 20.
IELTS Academic (and IELTS Indicator): minimum overall score of 6.5 with no band below 6.0.
CAEL: minimum score of 60.
MELAB: minimum score of 85.
Pearson PTE (Academic): minimum overall score of 59 with no score below 50.
Duolingo English Test: minimum score of 125 with no score below 110 for Master of Business Administration.

Official test scores should be included with your application or sent to InternationalAdmissions@cbu.ca directly from the testing language body.

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!