Bachelor Of Business Administration - Marketing

Program Overview

The Bachelor of Business Administration - Marketing program at Cape Breton University is designed to equip students with essential skills and knowledge to thrive in the dynamic world of business. This undergraduate program emphasizes a comprehensive understanding of marketing principles, business strategies, and the operational aspects of running a successful business. Students will gain a solid foundation in various business disciplines, preparing them for diverse career paths in the marketing field. The program is tailored to foster entrepreneurial spirit and innovation, ensuring graduates are well-prepared to meet the challenges of the modern business environment.

Program Structure

The Bachelor of Business Administration - Marketing program spans a 4-year duration, providing students with a robust educational experience. Key features of the program structure include:

• Program Length: 4 years
• Credits: The program requires a total of 120 credits for completion.
• Program Options: Students have the opportunity to engage in co-op placements and internships, enhancing their practical experience and employability.
• Elective Courses: Students can choose from a variety of electives in areas such as law, tourism, IT, arts, health, sports, sciences, or engineering to tailor their education to their interests.

This comprehensive structure ensures that students not only learn theoretical concepts but also apply them in real-world scenarios, preparing them for successful careers in marketing and business.

Featured Experiences

• Co-op Opportunities: The program offers co-op placements that allow students to gain hands-on experience in the marketing field.
• Internships: Students can participate in internships, providing valuable industry exposure and networking opportunities.
• Experiential Learning: The curriculum emphasizes experiential learning, enabling students to apply their knowledge in practical settings.
• Networking Events: Students have access to various networking events, connecting them with industry professionals and potential employers.
• Guest Lectures: The program features guest lectures from successful entrepreneurs and marketing experts, offering insights into the industry.

Career Options

Graduates of the Bachelor of Business Administration - Marketing program can pursue a variety of career paths in Canada, including:

• Marketing Manager: Responsible for developing marketing strategies and overseeing marketing campaigns to promote products or services.
• Brand Strategist: Focuses on creating and maintaining a brand's image, ensuring consistency across all marketing channels.
• Market Research Analyst: Analyzes market trends and consumer behavior to help businesses make informed decisions about product development and marketing strategies.
• Sales Manager: Leads a sales team, develops sales strategies, and works to achieve sales targets for the organization.
• Digital Marketing Specialist: Manages online marketing efforts, including social media, email marketing, and search engine optimization (SEO).

These career options highlight the versatility and demand for skills acquired through the Bachelor of Business Administration - Marketing program, making graduates well-equipped to enter the competitive job market.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.