Bachelor Of Business Administration - Marketing at CBU - Cape Breton University - Program overview

Program overview

Admission Requirements

Intakes

Last updated on 2025-12-29

Program overview

Program Overview

The Bachelor of Business Administration - Marketing program at Cape Breton University is designed to equip students with essential marketing skills that are crucial for driving business success. This program emphasizes a comprehensive approach to marketing, integrating modern facilities and experienced faculty who bring real-world insights into the classroom. Students will learn to connect with consumers and tackle everyday marketing challenges, preparing them for a dynamic career in the marketing field.

Program Structure

The Bachelor of Business Administration - Marketing program is structured to provide a robust educational experience over a four-year period. This program includes various options to enhance learning, such as:

Experiential learning opportunities
Simulations and case studies to apply theoretical knowledge
Engagement with local businesses for real-life marketing scenarios

Students will benefit from a friendly and creative culture that fosters communication and collaboration, ensuring a well-rounded educational journey.

Featured Experiences

Co-op opportunities that allow students to gain practical experience in the marketing field.
Access to modern facilities that enhance the learning experience.
Engagement with local businesses to bring real-life marketing situations into the classroom.
Use of simulations and case studies to develop critical marketing skills.
Supportive faculty who are approachable and have real-world marketing experience.

Career Options

Sales Representative: Responsible for selling products and services, building relationships with clients, and meeting sales targets.
Marketing Coordinator: Assists in the development and execution of marketing strategies and campaigns.
Market Research Analyst: Analyzes market trends and consumer behavior to help businesses make informed decisions.
Public Relations Specialist: Manages communication between an organization and the public, enhancing the company’s image.
Advertising Executive: Develops advertising strategies and campaigns to promote products and services effectively.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit CBU - Cape Breton University official website

Last updated on 2025-12-29

Program overview

Academic Requirements

To apply for the Bachelor of Business Administration - Marketing program at Cape Breton University, the following academic requirements must be met:

Minimum GPA: Not specified.
General Requirements for High School Graduates:
- English 12 (academic or advanced)
- Math 12 (academic or advanced)
- 3 additional grade 12 academic or advanced level courses
International Students:
- Must meet the general admissions requirements for the program.
- Transcripts may be required to be evaluated by WES in some cases.

For international students, specific requirements may vary based on the country of origin. It is advisable to contact LOA Portal's advisors for any clarification and support regarding the application process.

Additionally, if you are a transfer student, you must be in good academic standing at your current or previous institution and meet the general admissions requirements for the program.

Language Requirements

The majority of programs at Cape Breton University are taught in English. Students need strong English communication, listening, comprehension, reading, and writing skills to be successful.

Cape Breton University has strong relationships with several English language partners including Cape Breton Language Centre (CBLC), English School of Canada (ESC), EC English Language School, and ILAC. If your first language is not English, you will need to provide documentation to show that CBU’s English language proficiency requirements have been met. See the requirements below.

English Language Scores

Official Testing Scores

Please arrange to have test results sent to Cape Breton University from one of the following agencies or upload your official results to your CBU Future Student account:

TOEFL iBT (and iBT Home Edition): minimum overall score of 80 with no score below 20.
IELTS Academic (and IELTS Indicator): minimum overall score of 6.5 with no band below 6.0.
CAEL: minimum score of 60.
MELAB: minimum score of 85.
Pearson PTE (Academic): minimum overall score of 59 with no score below 50.
Duolingo English Test: minimum score of 120 with no score below 105 for undergraduate programs, diplomas, and certificates. Minimum score of 125 with no score below 110 for Master of Business Administration, Bachelor of Education, and Post-baccalaureate diplomas.

Official test scores should be included with your application or sent to InternationalAdmissions@cbu.ca directly from the testing language body.

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!

Last updated on 2025-12-24

Program overview

Intake	Status	Open date to apply	Deadline to apply	Campus
January 2026	Closed	Not Available	2025-10-01	Not Available
May 2026	Open	Not Available	2026-01-15	Not Available
September 2026	Open	Not Available	2026-04-15	Not Available