Business Analytics

Program Overview

The Business Analytics program at Cambrian College is designed to equip students with the skills needed to make informed business decisions using data. This program focuses on extracting meaningful insights from large and complex data sets, which are essential for understanding customer behavior and predicting market trends. Students will enhance their creative problem-solving abilities through a blend of computer science, technology, and business courses. As a data storyteller, you will learn to present complex data in a simplified manner, ensuring that decision-makers can easily grasp the insights without getting lost in technical jargon. This program not only prepares you for the technical aspects of data analysis but also emphasizes the importance of effective communication in the decision-making process.

Program Structure

The Business Analytics program is structured to be completed in a duration of 3 semesters, which equates to 1 year of full-time study. The program is delivered through various formats, including campus-based and Hyflex options, allowing for flexibility in learning. Key features of the program structure include:

• Three semesters of intensive coursework.
• A seven-week capstone project or placement in the final semester, providing real-world industry experience.
• Co-curricular activities, field trips, and guest speakers to enhance networking opportunities.
• Hands-on training with a variety of tools such as ArcGIS, Power BI, Tableau, Python, R, SQL, and Microsoft Office.

This comprehensive structure ensures that students not only gain theoretical knowledge but also practical skills that are highly valued in the job market.

Featured Experiences

The Business Analytics program offers several unique experiences that enhance learning and professional development:

• A seven-week capstone project or placement in the final semester, allowing students to connect with industry partners.
• Opportunities for co-curricular activities, including field trips and guest speakers, which provide valuable networking opportunities.
• Hands-on experience with advanced tools such as ArcGIS, Power BI, Tableau, Python programming, R statistics, SQL databases, and Microsoft Office.
• Work-integrated learning (WIL) opportunities, where students can apply their knowledge in real-world scenarios, enhancing their employability.

Career Options

Graduates of the Business Analytics program can pursue a variety of career paths in Canada, including:

• Data Analyst: Responsible for collecting, processing, and analyzing data to help organizations make informed decisions.
• Financial Analyst: Analyzes financial data and trends to provide insights and recommendations for investment decisions.
• Business Analyst: Works with stakeholders to identify business needs and develop solutions to improve processes and systems.
• Marketing Analyst: Evaluates marketing strategies and campaigns by analyzing data to enhance customer engagement and sales.
• Data Miner: Utilizes statistical techniques to discover patterns and relationships in large data sets, aiding in strategic decision-making.
• Data Storyteller: Translates complex data findings into compelling narratives that inform and influence business strategies.
• Customer Insights Analyst: Focuses on understanding customer behavior and preferences through data analysis to drive marketing efforts.

These roles span various industries, including technology, healthcare, finance, and marketing, providing graduates with a wide range of employment opportunities.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.