Program overview
Admission Requirements
Intakes

Last updated on 2025-03-31

Program overview

Program overview

The Bachelor of Business Administration - Marketing program at Bishop's University is designed to equip students with essential skills for a successful career in marketing. This program emphasizes a blend of academic instruction and practical experience, allowing students to develop critical thinking, analytical, and leadership skills. Students will engage in hands-on projects with local industries, fostering creativity and innovation. The program also offers an optional co-op component, providing students with valuable work experience while they study. Graduates will be well-prepared to navigate the dynamic field of marketing and contribute effectively to their organizations.

Program structure

The Bachelor of Business Administration - Marketing program is structured to provide a comprehensive education in business principles and marketing strategies. The program consists of four main components totaling 120 credits:

  • Core curriculum (42 credits)
  • Required concentration courses (21 credits)
  • Optional concentration courses (21 credits)
  • Electives (36 credits)

Students can choose to participate in a Co-operative Education program, which integrates academic learning with paid work experiences. This allows students to apply theoretical knowledge in real-world settings, enhancing their employability upon graduation. The program also offers an Honours option for those interested in conducting a thesis project under faculty supervision.

Featured Experiences

  • Co-operative Education Program: This program combines academic studies with integrated paid work experiences, allowing students to gain relevant work experience while studying.
  • Hands-on projects with local industries: Students will work on real marketing projects, providing practical experience and enhancing their learning.
  • Honours program: Students can complete a thesis project, which is particularly beneficial for those considering graduate studies.
  • Access to experienced faculty: Students learn from faculty members who are experts in their fields, ensuring a high-quality educational experience.

Career Options

  • Marketing Manager: Responsible for developing marketing strategies and overseeing marketing campaigns to promote products or services.
  • Brand Manager: Focuses on creating and maintaining a brand's image, ensuring consistency across all marketing efforts.
  • Market Research Analyst: Analyzes market trends and consumer behavior to help companies understand their target audience and make informed decisions.
  • Digital Marketing Specialist: Develops and implements online marketing strategies, including social media, email marketing, and search engine optimization.
  • Sales Manager: Leads a sales team, sets sales goals, and develops training programs to improve sales performance.

 

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