Advertising and Marketing Communications Management (1456X01FWO)

Turn your creativity into your career.

The three-year Advertising and Marketing Communications Management Ontario College Advanced Diploma program prepares you to take your career into many industries. By combining business theory and creative messaging, this industry-respected program enables you to develop skills in idea conceptualization, copywriting, layout and production design. You also develop integrated marketing communications strategies through researching what drives target audiences and planning how to reach them effectively.

Experienced industry-connected faculty prepare you to plan, create and implement marketing communications. Key class projects work on real advertising and marketing communications opportunities with local companies as clients. As well, alumni and industry leaders act as guest speakers in every semester.

Put classroom theory to work through hands-on creation in one of the second-year student-run business unit teams:

• the award-winning Algonquin Times - where teams work on websites, print editions, eNewsletters, social media channels, events and apps
• DIGG - the student-run ad agency where every client has a unique problem to be solved
• SLiDE - the in-house marketing department for Algonquin`s DARE District that works with Ottawa entrepreneurs and social enterprises.

The program encourages you to expand your learning and network through optional class trips in second and third year. As a second-year student, you have the unique opportunity to visit and tour select advertising and marketing agencies and visit program alumni in Toronto. As a third-year student, you have the opportunity to visit New York City and attend one of the largest industry conferences in the world, Advertising Week.

At the end of the program, take your real-world experience a step further with a six-week job placement within the area of advertising and marketing communications. Upon graduating, be ready to start your career in this field.

There are many job opportunities for graduates of this program. You may find employment with advertising or creative agencies and any organization that has a marketing, communications, media or promotions department. This includes:

• retail
• professional services firms
• technology companies
• associations
• governments

You might even launch your own marketing and communications company.

SUCCESS FACTORS

This program is well-suited for students who:

• Are creative and show initiative.
• Are disciplined in their studies.
• Have strong interpersonal skills.
• Have above-average written and oral communication ability.
• Enjoy problem solving in a team environment.