Bachelor of Design - User Experience Design (Optional Co-Op) (UUE)

Program overview

The Bachelor of Design in User Experience Design (BDes) at Wilfrid Laurier University focuses on how individuals interact with both digital and physical products, services, and spaces. This program is designed to equip students with the skills necessary to understand and implement successful design choices. Offered exclusively at the Brantford campus, the curriculum integrates insights from various fields, including science, technology, and the arts, to address real-world challenges. Students engage in hands-on research, prototyping, user testing, and evaluation, ensuring they are well-prepared for careers in diverse sectors such as technology, healthcare, finance, and education.

Program structure

The Bachelor of Design in User Experience Design is structured to provide a comprehensive educational experience over a four-year duration. The program is designed to be flexible, allowing students to choose between full-time or part-time formats. Key features of the program structure include:

• In-person classes at the Brantford campus, fostering direct interaction with faculty and peers.
• A 16- to 20-month co-op placement option available after the second year, providing valuable real-world experience.
• Active learning opportunities through on-campus design studios, computer labs, and maker spaces.
• Pathway options for students interested in pursuing a Teaching Minor, which allows for direct entry into the Bachelor of Education program.

Students are encouraged to engage in various projects and workshops that enhance their learning and prepare them for future careers.

Featured Experiences

The User Experience Design program offers a variety of unique experiences that enhance learning and professional development:

• Co-op Placements: Students can apply for co-op positions at the end of their second year, allowing them to gain practical experience in their field.
• Professional Experience: Students work on real projects that address community needs, applying UX design principles to create impactful solutions.
• Active Learning: The program includes hands-on learning in design studios and labs, along with workshops and field trips that provide practical insights.
• Industry Partnerships: Collaborations with industry partners help inform the curriculum and provide students with networking opportunities.

Career Options

Graduates of the Bachelor of Design in User Experience Design can pursue a wide range of career opportunities in Canada. Here are some potential job roles:

• User Experience Designer: Focuses on creating user-friendly interfaces and experiences for digital products.
• User Researcher: Conducts research to understand user needs and behaviors, informing design decisions.
• Information Architect: Organizes and structures information to enhance usability and accessibility.
• Interaction Designer: Designs interactive elements of products, ensuring a seamless user experience.
• Lead Designer: Oversees design projects, guiding teams in creating innovative solutions.
• Marketing Director: Develops marketing strategies that leverage user experience insights to enhance brand engagement.
• Usability Analyst: Evaluates products for usability, providing recommendations for improvement.
• Visual Designer: Creates visually appealing designs that align with user experience goals.
• Web Content Designer: Focuses on creating and organizing content for websites to improve user engagement.

These roles highlight the versatility of the degree and the demand for skilled professionals in the field of user experience design.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.