Bachelor Of Business Administration - Marketing (Optional Co-op)

Program Overview

The Bachelor of Business Administration - Marketing program at the Dhillon School of Business is designed to equip students with essential marketing skills that blend creativity and analytical thinking. This program emphasizes understanding consumer needs and developing effective marketing strategies for both domestic and international markets. As a marketer, you will play a vital role in connecting organizations with their customers, suppliers, and stakeholders. The curriculum covers various aspects of marketing, including consumer behavior, advertising, and social media, ensuring that graduates are well-prepared for a dynamic career in marketing.

Program Structure

The Bachelor of Business Administration - Marketing program offers a comprehensive structure that prepares students for a successful career in marketing. The program is designed to be completed in four years, providing a balanced mix of theoretical knowledge and practical experience. Key features of the program structure include:

• Optional co-op opportunities that allow students to gain paid work experience while studying.
• Concentrations available in Marketing Communications and Socially Responsible Marketing.
• Flexibility to choose a minor in a secondary field of study, enhancing the overall educational experience.
• Access to experiential learning opportunities, including case competitions and international exchanges.

Students will engage in a variety of learning experiences that connect classroom theories with real-world applications, ensuring they are well-prepared for the marketing industry upon graduation.

Featured Experiences

The Bachelor of Business Administration - Marketing program offers several unique experiences that enhance student learning and career readiness:

• Co-operative Education (Co-op) program, providing students with paid work experience.
• Integrated Management Experience (IME) that allows students to apply their knowledge in practical settings.
• Student Managed Investment Fund, giving students hands-on experience in managing investments.
• Participation in case competitions to develop problem-solving and teamwork skills.
• International exchange programs that broaden students' global perspectives.
• Access to the Institute for Consumer and Social Well-being (ICSW) for research and community workshops.

These experiences not only enrich the academic journey but also help students build valuable connections in the industry.

Career Options

Graduates of the Bachelor of Business Administration - Marketing program can pursue a variety of career paths in Canada. Here are some potential job titles and brief descriptions:

• Marketing Coordinator: Responsible for coordinating marketing campaigns and ensuring they align with the company's goals.
• Marketing Manager: Oversees marketing strategies and initiatives, managing a team to achieve business objectives.
• Marketing Specialist: Focuses on specific areas of marketing, such as digital marketing or market research, to enhance brand visibility.
• Marketing Assistant: Provides support to the marketing team in executing campaigns and conducting market analysis.
• Business Development Officer: Identifies new business opportunities and develops strategies to expand the company's market presence.

Other possible careers include roles in advertising, brand management, digital marketing, public relations, and sales management. The diverse skill set gained from this program prepares graduates for a wide range of opportunities in the marketing field.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.