Bachelor of Commerce - Marketing (Optional Co-op)

Program overview

The Bachelor of Commerce (B.Comm.) in Marketing at the University of Saskatchewan's Edwards School of Business is designed to equip students with essential marketing skills. This program focuses on understanding consumer behavior, developing marketing strategies, and maintaining customer relationships. Students will engage in various aspects of marketing, including advertising, sales, product design, and brand management. The program is structured to provide a comprehensive education that prepares graduates for a dynamic career in the marketing field.

Program structure

The Bachelor of Commerce in Marketing is a four-year full-time program that allows students to enter directly from high school. Students can begin their studies at either the Saskatoon or Prince Albert campuses or at an off-campus location. The program includes a common first year of studies, after which students can specialize in Marketing in their second year. Key features of the program structure include:

• Four-year degree program
• Common first-year curriculum for all commerce students
• Specialization in Marketing starting in the second year
• Co-op option available for third-year students, providing an eight-month paid work term
• Study abroad opportunities with partner universities worldwide

Students are encouraged to take advantage of these options to enhance their educational experience and gain practical skills in the field of marketing.

Featured Experiences

The Bachelor of Commerce in Marketing offers several unique experiences that enhance learning and professional development:

• Co-op Option: An opportunity for third-year students to gain practical experience through an eight-month paid work term.
• Study Abroad: Students can take classes in various countries, enriching their educational experience and broadening their global perspective.
• Hands-on Experiential Learning: The program emphasizes real-world applications, allowing students to engage with communities and gain consulting experience.
• Dedicated Career Services: The Edwards Career Services team provides support for job placements and internships, ensuring students are well-prepared for the job market.

Career Options

Graduates of the Bachelor of Commerce in Marketing can pursue a variety of career paths in Canada. Here are some potential job options:

• Advertising Manager: Responsible for creating and managing advertising campaigns to promote products and services.
• Brand Manager: Focuses on developing and maintaining a brand's image and strategy in the market.
• Marketing Research Analyst: Analyzes market trends and consumer behavior to help companies make informed marketing decisions.
• Sales Manager: Oversees a sales team, develops sales strategies, and ensures sales targets are met.
• Digital Marketing Specialist: Manages online marketing efforts, including social media, email campaigns, and website content.

These roles highlight the diverse opportunities available to marketing graduates, allowing them to leverage their skills in various industries.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.