Last updated on 2026-05-29
Program overview
Your future in business begins with boundless opportunities and a supportive and collaborative community. Rooted in experiential learning, the SFU Beedie School of Business Bachelor of Business Administration (BBA) degree combines applied problem-solving and hands-on experience with a foundation in contemporary business principles and practices. Bring business to life through real-world class projects and experience-based opportunities with authentic outcomes.
Program structure
The Bachelor of Business Administration in Marketing is designed to provide students with a comprehensive understanding of business principles while allowing them to specialize in marketing. The program is structured to ensure that students gain both theoretical knowledge and practical skills.
- Program Length: The program typically spans four years.
- Students will have the opportunity to specialize in at least one of nine concentrations, including Marketing.
- Experiential learning is a key component, with a focus on real-world projects.
- Students may also have options for co-op placements or internships to gain practical experience.
Featured Experiences
- Hands-on experience through real-world class projects.
- Opportunities for co-op placements and internships to enhance practical learning.
- Engagement in experience-based opportunities that lead to authentic outcomes.
- Collaboration with peers in a supportive community environment.
Career Options
- Marketing Manager: Oversee marketing strategies and campaigns to promote products and services.
- Brand Strategist: Develop and implement brand strategies to enhance brand awareness and loyalty.
- Market Research Analyst: Analyze market trends and consumer behavior to inform business decisions.
- Sales Manager: Lead sales teams and develop strategies to increase sales and market share.
- Digital Marketing Specialist: Focus on online marketing strategies, including social media and SEO, to drive traffic and engagement.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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