Program overview
Admission Requirements
Intakes

Last updated on 2026-05-29

Program overview

Program overview

Your future in business begins with boundless opportunities and a supportive and collaborative community. Rooted in experiential learning, the SFU Beedie School of Business Bachelor of Business Administration (BBA) degree combines applied problem-solving and hands-on experience with a foundation in contemporary business principles and practices. Bring business to life through real-world class projects and experience-based opportunities with authentic outcomes.

 

Program structure

The Bachelor of Business Administration in Marketing is designed to provide students with a comprehensive understanding of business principles while allowing them to specialize in marketing. The program is structured to ensure that students gain both theoretical knowledge and practical skills.

 

  • Program Length: The program typically spans four years.
  • Students will have the opportunity to specialize in at least one of nine concentrations, including Marketing.
  • Experiential learning is a key component, with a focus on real-world projects.
  • Students may also have options for co-op placements or internships to gain practical experience.

 

Featured Experiences

  • Hands-on experience through real-world class projects.
  • Opportunities for co-op placements and internships to enhance practical learning.
  • Engagement in experience-based opportunities that lead to authentic outcomes.
  • Collaboration with peers in a supportive community environment.

 

Career Options

  • Marketing Manager: Oversee marketing strategies and campaigns to promote products and services.
  • Brand Strategist: Develop and implement brand strategies to enhance brand awareness and loyalty.
  • Market Research Analyst: Analyze market trends and consumer behavior to inform business decisions.
  • Sales Manager: Lead sales teams and develop strategies to increase sales and market share.
  • Digital Marketing Specialist: Focus on online marketing strategies, including social media and SEO, to drive traffic and engagement.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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