Program overview
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Last updated on 2026-05-29

Program overview

Program Overview

The Bachelor of Arts in Communication at Simon Fraser University is designed to cultivate critical thinking, reading, analysis, and production skills in the field of communication. This program emphasizes the study of cultures, histories, technologies, and ideologies that shape media and communication infrastructures in our society. Graduates will emerge as literate individuals in media and information technologies, equipped with a deep understanding of the social and ethical implications of their work. Through project and group work, students will apply communication theories to foster social change and community engagement, addressing pressing environmental, economic, technological, and political issues through practical application of theory and research.

Program Structure

The Bachelor of Arts in Communication program is structured to provide a comprehensive understanding of both theoretical and applied aspects of communication. The program is designed to be completed in a standard duration of four years, allowing students to immerse themselves fully in the curriculum. Key features of the program structure include:

  • Emphasis on critical thinking and analysis.
  • Project and group work to apply communication theories.
  • Focus on social change and community engagement.
  • Addressing contemporary issues through practical applications.

Students have the opportunity to engage in various program options, including collaborative projects and community-based initiatives, which enhance their learning experience and prepare them for real-world challenges.

Featured Experiences

  • Hands-on project work that encourages collaboration and teamwork.
  • Opportunities for community engagement and social change initiatives.
  • Access to experienced faculty who bring real-world insights into the classroom.
  • Focus on the integration of theory and practice in communication.

Career Options

Graduates of the Bachelor of Arts in Communication program can pursue a variety of career paths in Canada, including:

  • Public Relations Specialist: Manage communication between organizations and the public, crafting press releases and managing media relations.
  • Marketing Coordinator: Develop and implement marketing strategies to promote products or services, utilizing communication skills to engage target audiences.
  • Content Writer: Create engaging content for various platforms, including websites, blogs, and social media, focusing on effective communication techniques.
  • Social Media Manager: Oversee an organization’s social media presence, creating content and strategies to enhance engagement and brand awareness.
  • Communication Consultant: Advise organizations on effective communication strategies, helping them to improve internal and external communication processes.

 

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