Strategic Communication, Social Media And Society

Program overview

Learn how to create purposeful goal-oriented communications to effect change in the fast-changing strategic and social media communications environment. The Strategic Communication, Social Media and Society program at Ontario Tech University prepares students to navigate the complexities of modern communication. This program emphasizes the role of various communicators, including journalists, public affairs officers, and social media influencers, in shaping societal narratives. Students will explore how these communicators utilize platforms like Twitter, TikTok, and YouTube to inform and influence public opinion. The curriculum is designed to equip students with the necessary skills and knowledge to thrive in a rapidly evolving digital landscape, ultimately aiming to foster impactful communication strategies that can drive social change.

Program structure

The Strategic Communication, Social Media and Society program is structured to provide a comprehensive educational experience over a period of four or five years. Students can choose to study full-time, with classes delivered in-person at Ontario Tech University, located in Downtown Oshawa. The program offers various experiential learning opportunities, including:

• Co-op placements
• Internships
• Practicum experiences
• Research studies
• Undergraduate thesis projects

This blend of theoretical knowledge and practical application ensures that students are well-prepared for the demands of the workforce upon graduation. The program also has flexible start dates in September and January, allowing students to begin their studies at a time that suits them best.

Featured Experiences

The Strategic Communication, Social Media and Society program offers a variety of unique experiences designed to enhance students' learning and professional development:

• Direct-entry co-op program: Students can apply directly for co-op positions, which provide full-time, paid employment opportunities during their studies.
• Experiential learning: Students have the chance to engage in real-world projects and apply their knowledge in practical settings.
• Practicum opportunities: A limited number of fourth-year students can participate in a practicum with community organizations, allowing them to gain valuable workplace skills.
• Research study: Students can engage in research projects that contribute to their understanding of strategic communication.
• Undergraduate thesis: Students have the option to complete a thesis, showcasing their ability to conduct independent research.

Career Options

Graduates of the Strategic Communication, Social Media and Society program can pursue a variety of career paths in Canada, including:

• Advertising Expert: Develop and implement advertising campaigns to promote products or services.
• Communications Officer: Manage internal and external communications for organizations, ensuring consistent messaging.
• Content Creator: Produce engaging content for various platforms, including social media, blogs, and websites.
• Digital Media Strategist: Create strategies to enhance an organization's online presence and engagement.
• Public Relations Official: Build and maintain a positive public image for clients through media relations and strategic communication.
• Social Media Coordinator: Oversee social media accounts, creating content and engaging with followers to build brand loyalty.
• Community Outreach Coordinator: Develop programs and initiatives to engage and support local communities.
• Human Rights Advocate: Work with organizations to promote and protect human rights through strategic communication efforts.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.