Program overview
Admission Requirements
Intakes

Last updated on 2025-04-11

Program overview

Program Overview

The Master of Business Administration (MBA) with a concentration in Strategic Marketing at Niagara University is designed for both recent graduates and established professionals seeking to enhance their business acumen. This program is not just about obtaining a degree; it focuses on developing leadership skills, negotiation tactics, and essential management capabilities that are crucial for career advancement. With a strong emphasis on real-world application, the MBA program prepares students for significant career growth and transformation. The curriculum is delivered by experienced faculty who bring both academic knowledge and practical insights, ensuring that graduates are well-equipped to navigate the complexities of the business world.

Program Structure

The MBA program at Niagara University is structured to provide a comprehensive education in business management, specifically tailored for those interested in Strategic Marketing. Key details of the program include:

  • Program Length: Complete the MBA in 4 semesters.
  • Credits: The program consists of a total of 33 credit hours of advanced graduate business study, complemented by 18 graduate credit hours of foundational business courses.
  • Flexible Scheduling: Classes are available on Saturdays and evenings to accommodate working professionals.
  • Specialization Options: Students can choose from 6 focused specializations, including Strategic Marketing, to align with their career goals.

Graduation requires the successful completion of all program requirements, ensuring that students are fully prepared for their future careers.

Featured Experiences

The MBA program offers several unique features that enhance the learning experience:

  • Co-op Opportunities: Students may have access to co-op placements that provide practical experience in the field.
  • Networking: The program boasts an extensive alumni network, providing students with valuable connections in the business community.
  • Experienced Faculty: Courses are taught by faculty members who have significant professional experience, ensuring that students learn from industry leaders.
  • Real-World Impact: The curriculum is designed to be relevant and applicable, preparing students for immediate contributions in their careers.

Career Options

Graduates of the MBA in Strategic Marketing can pursue a variety of career paths in Canada, including:

  • Marketing Manager: Oversee marketing strategies and campaigns to promote products and services effectively.
  • Brand Strategist: Develop and implement brand strategies to enhance brand awareness and market presence.
  • Market Research Analyst: Analyze market trends and consumer behavior to inform business decisions and marketing strategies.
  • Product Manager: Manage the development and marketing of products, ensuring they meet customer needs and business goals.
  • Digital Marketing Specialist: Focus on online marketing strategies, including social media, SEO, and content marketing to drive engagement and sales.

These roles highlight the diverse opportunities available to graduates, equipping them with the skills needed to excel in the competitive business landscape.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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