Bachelor Of Business Administration - Marketing (Optional Co-op)

Program overview

The Bachelor of Business Administration - Marketing program at MSVU equips students with essential skills and knowledge for a successful career in marketing. This program focuses on various aspects of marketing, including planning, sales, promotion, and customer service. Students will gain a comprehensive understanding of how to effectively bring products and services to market, making them valuable assets in the business, non-profit, and public sectors. With a blend of theoretical knowledge and practical experience, graduates will be well-prepared to tackle the challenges of the marketing field.

Program structure

The Bachelor of Business Administration - Marketing program is designed to provide a robust educational experience over a standard program length. The program structure includes:

• Core business courses that lay the foundation for marketing principles.
• Specialized marketing courses that delve into various marketing strategies and practices.
• Options for a major, concentration, or minor in marketing, allowing students to tailor their education to their interests.
• Opportunities for co-op placements, providing real-world experience in the marketing field.

Students can choose to complete a major in marketing, a concentration, or a minor, depending on their career goals. The program also offers the flexibility to combine marketing with other business disciplines, enhancing their overall understanding of the business landscape.

Featured Experiences

The Bachelor of Business Administration - Marketing program offers several unique features and experiences that enhance learning:

• Co-operative Education opportunities that allow students to gain hands-on experience in the marketing field.
• Work-Integrated Learning initiatives that connect academic learning with practical application.
• Access to industry partnerships that provide networking opportunities and insights into current marketing trends.
• Engagement in projects that simulate real-world marketing challenges, fostering critical thinking and problem-solving skills.

These experiences are designed to prepare students for the dynamic and evolving nature of the marketing industry.

Career Options

Graduates of the Bachelor of Business Administration - Marketing program can pursue a variety of career paths in Canada, including:

• Marketing Manager: Oversee marketing campaigns, develop strategies, and manage marketing teams to achieve business goals.
• Brand Strategist: Focus on building and maintaining a brand's image, ensuring consistency across all marketing channels.
• Market Research Analyst: Analyze market trends and consumer behavior to provide insights that inform marketing strategies.
• Sales Representative: Engage with clients to promote products and services, driving sales and building customer relationships.
• Digital Marketing Specialist: Utilize online platforms and tools to create and manage digital marketing campaigns, enhancing online presence and engagement.

These roles highlight the diverse opportunities available to graduates, allowing them to make significant contributions to their organizations and the marketing field as a whole.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.