Last updated on 2025-12-11
Program overview
The Bachelor of Business Administration - Marketing program at Vancouver Island University is designed to equip students with essential marketing skills necessary for a successful career in various business sectors. This program emphasizes the importance of marketing strategies and processes in promoting products and services. Students will explore diverse managerial careers in marketing, including online marketing, advertising management, event management, and market research consulting. The program aims to develop a comprehensive understanding of marketing principles, preparing graduates for the high demand for marketing expertise in the business world.
Program structure
The Bachelor of Business Administration - Marketing program is structured to be completed in 4 years. The program offers a flexible curriculum that allows students to tailor their education according to their career aspirations. Key features of the program structure include:
- Completion of core courses in marketing basics, buyer behavior, customer analytics, and strategic marketing.
- Opportunity to select from various marketing streams to specialize in specific areas of interest.
- Access to both in-person and online learning options, with the possibility of transitioning to on-campus learning after the first two years.
- Options to exit the program with a Certificate in Business Management or a Business Administration Diploma.
This program is designed to provide students with a holistic understanding of marketing, ensuring they are well-prepared for the dynamic business environment.
Featured Experiences
The Bachelor of Business Administration - Marketing program offers several unique experiences that enhance learning and practical application:
- Co-op opportunities that allow students to gain real-world experience in marketing roles.
- Access to specialized marketing streams that guide students toward their desired career paths.
- Hands-on projects and case studies that simulate real marketing challenges.
- Networking opportunities with industry professionals through events and workshops.
- Access to online courses for the first two years, providing flexibility for students.
These experiences are designed to enrich the educational journey and prepare students for successful careers in marketing.
Career Options
Graduates of the Bachelor of Business Administration - Marketing program can pursue a variety of career paths in Canada, including:
- Marketing Manager: Oversee marketing strategies and campaigns to promote products and services effectively.
- Brand Manager: Manage brand image and develop strategies to enhance brand awareness and loyalty.
- Market Research Analyst: Analyze market trends and consumer behavior to inform business decisions and marketing strategies.
- Digital Marketing Specialist: Focus on online marketing strategies, including social media, SEO, and email marketing.
- Sales Manager: Lead sales teams and develop strategies to drive sales growth and customer engagement.
These roles highlight the diverse opportunities available to graduates, reflecting the high demand for marketing professionals in various industries.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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