Bachelor Of Business Administration In Marketing

Program overview

The Bachelor of Business Administration in Marketing at The University of Winnipeg is designed to equip students with essential skills and knowledge for a successful career in the dynamic field of marketing. This program emphasizes the importance of understanding consumer behavior, market trends, and effective communication strategies. Students will gain a solid foundation in business principles while focusing on marketing strategies that drive organizational success. The program prepares graduates for various roles in marketing, ensuring they are well-prepared to meet the evolving demands of the business world.

Program structure

The Bachelor of Business Administration in Marketing offers a comprehensive curriculum that spans four years for those pursuing the full degree. Students can also opt for a three-year program, which provides essential business knowledge and skills. The program structure includes:

• Core business courses that cover fundamental concepts and practices.
• Specialization in marketing, allowing students to focus on their interests.
• Options for co-operative education, providing practical experience in the field.
• Flexibility to choose electives that align with career goals.

This program is designed to adapt to the changing landscape of business, ensuring that students are equipped with the necessary tools to succeed in their careers.

Featured Experiences

The Bachelor of Business Administration in Marketing offers several unique experiences that enhance learning and professional development:

• Co-op opportunities that allow students to gain hands-on experience in real-world marketing environments.
• Field experiences that provide insights into the practical applications of marketing theories.
• Joint partner programs that may offer collaborative projects with industry leaders.
• Access to workshops and seminars led by marketing professionals, providing networking opportunities.
• Participation in marketing competitions to apply skills in a competitive setting.

Career Options

Graduates of the Bachelor of Business Administration in Marketing can pursue a variety of career paths in Canada, including:

• Marketing Coordinator: Responsible for developing and implementing marketing strategies to promote products and services.
• Brand Manager: Oversees the development and management of a brand's image and marketing initiatives.
• Market Research Analyst: Analyzes market trends and consumer data to inform business decisions and marketing strategies.
• Sales Manager: Leads a sales team, develops sales strategies, and drives revenue growth for the organization.
• Digital Marketing Specialist: Focuses on online marketing strategies, including social media, SEO, and email marketing campaigns.

These roles highlight the diverse opportunities available to graduates, allowing them to make significant contributions to their organizations and the marketing field as a whole.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.