Last updated on 2026-01-15
Program Overview
The Bachelor of Business Administration (BBA) degree at the University of Winnipeg is tailored for students aspiring to build a career in various sectors, including private, public, and non-profit. This program emphasizes the development of socially responsible business leaders and entrepreneurs who can adapt to the dynamic landscape of modern business. Students will enhance their critical thinking, analytical, and decision-making skills, alongside improving their oral and written communication abilities. The curriculum incorporates real-world business scenarios through case studies, computer simulations, and experiential learning opportunities, ensuring that students are well-prepared for the challenges of the business world.
Program Structure
The Bachelor of Business Administration program offers two distinct pathways:
- Four-Year BBA: This flagship program prepares students for managerial roles and further studies in business administration. Students can choose between a general stream or a targeted Area of Concentration.
- Three-Year BBA: Designed to complement another major or degree, this program is accessible for those pursuing a double degree.
Students in the four-year program can select from several Areas of Concentration, including:
- Marketing
- International Business
- Co-operative Enterprises
- Accounting
- Human Resource Management & Organizational Behaviour
- Supply Chain Management
Additionally, students have the option to participate in a co-op work-study program, which allows them to gain valuable work experience while completing their degree.
Featured Experiences
- Co-op work-study program for real-world experience.
- Courses taught using the case method to simulate real business scenarios.
- Utilization of computer-based simulations and experiential exercises.
- Guest speakers and field trips to connect academic material with the business environment.
Career Options
Graduates of the Bachelor of Business Administration program can pursue a variety of career paths in Canada, including:
- Business Analyst: Analyze business processes and data to improve efficiency and effectiveness.
- Marketing Manager: Develop and implement marketing strategies to promote products and services.
- Human Resources Manager: Oversee recruitment, training, and employee relations within an organization.
- Financial Analyst: Evaluate financial data to assist in investment decisions and financial planning.
- Supply Chain Manager: Manage and optimize supply chain operations to enhance productivity and reduce costs.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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