Last updated on 2026-01-15
Program overview
The Bachelor of Arts in Rhetoric and Communications at the University of Winnipeg is designed to equip students with essential skills in interpreting, analyzing, and crafting messages across various communication forms, including written, oral, visual, and digital. This program emphasizes the development of adaptable communication skills, enabling students to become discerning critics and effective communicators. Graduates will be prepared to engage with diverse audiences and purposes, making them valuable assets in any professional field they choose to pursue.
Program structure
The Bachelor of Arts in Rhetoric and Communications offers a comprehensive curriculum that spans three years of study. Students can choose to pursue a 3-year, 4-year, or Honours degree, allowing for flexibility based on individual academic goals. The program structure includes:
- Core courses that cover essential theories and practices in communication.
- Elective courses that allow students to explore various aspects of rhetoric and communications.
- Options for a Minor in Rhetoric, Writing, and Communications for those majoring in other fields.
- A Certificate in Writing for students seeking additional credentials.
- A Joint Communications Program with RRC Polytech, providing collaborative learning opportunities.
This program is designed to foster critical thinking and practical skills, preparing students for a wide range of career paths in communications.
Featured Experiences
The Bachelor of Arts in Rhetoric and Communications offers several unique experiences that enhance the learning journey:
- Hands-on projects that allow students to apply theoretical knowledge in real-world scenarios.
- Opportunities for collaborative work through the Joint Communications Program with RRC Polytech.
- Engagement in various forms of media, including digital platforms, to develop versatile communication skills.
- Access to workshops and seminars led by industry professionals, providing insights into current trends and practices in communications.
- Field experiences that may include internships or co-op placements, allowing students to gain practical experience in the field.
Career Options
Graduates of the Bachelor of Arts in Rhetoric and Communications can pursue a variety of career paths in Canada, including:
- Public Relations Officer: Manage communication between organizations and the public, crafting press releases and managing media relations.
- Social Media Coordinator: Develop and implement social media strategies to enhance brand presence and engage with audiences online.
- Journalist: Research and report on news stories, conducting interviews and writing articles for various media outlets.
- Technical Writer: Create user manuals, guides, and documentation for products and services, ensuring clarity and usability.
- Policy Analyst: Analyze and evaluate policies, providing recommendations based on research and communication strategies.
These roles highlight the versatility of a degree in Rhetoric and Communications, showcasing the demand for skilled communicators in various sectors, including government, health, and business.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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