Program overview
Admission Requirements
Intakes

Last updated on 2026-03-25

Program overview

Program overview

Gain a strong understanding of the sport industry and the fundamentals of business to prepare you to successfully manage in the business of sport. This program offers a solid foundation in business administration, incorporating essential elements such as communication, accounting, marketing, technology, research, and human resources. You will also develop a comprehensive knowledge of the Canadian sport industry, including governance structures, rules and regulations, coaching standards, tournament hosting, scheduling, and sport sponsorship.

Program structure

The Sports Administration program is designed to be completed in 2 years, spanning across 4 semesters. This structure allows students to gain a thorough understanding of both the business and sport sectors, preparing them for various roles within the industry. Key features of the program include:

  • Hands-on learning through practical experiences.
  • Opportunities for co-op placements or internships to gain real-world experience.
  • Pathways for degree transfers to partnering universities after completing the diploma.
  • Flexibility to complete two diplomas in as little as three years.

Students will engage in a curriculum that emphasizes both theoretical knowledge and practical application, ensuring they are well-prepared for their future careers.

Featured Experiences

  • Co-op placements that provide valuable industry experience.
  • Multiple sports practicums throughout the program to apply learned skills in real-world settings.
  • Collaboration with local sports organizations for hands-on learning opportunities.
  • Access to industry professionals through guest lectures and networking events.
  • Participation in event management and facility operations to gain practical insights.

Career Options

  • Recreation Director: Plan and oversee recreational programs and services for communities, ensuring they meet the needs of the public.
  • Sports Marketing Manager: Develop marketing strategies to promote sports teams, events, and products, enhancing brand visibility and engagement.
  • Event Coordinator: Organize and manage sports events, from planning to execution, ensuring all aspects run smoothly.
  • Facility Manager: Oversee the operations of sports facilities, ensuring they are maintained and meet safety standards.
  • Sports Sponsorship Coordinator: Manage relationships with sponsors, ensuring mutual benefits and successful partnerships in the sports industry.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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