Last updated on 2025-07-14
Program overview
The Bachelor of Commerce in Sports Business program at Saint Mary's University uniquely combines business acumen with a thorough exploration of the sports industry. This program is designed for those who are passionate about sports and interested in the business side of this dynamic field. Students will gain specialized knowledge that is both broad and flexible, preparing them to excel in various sectors. The curriculum is enriched by insights from both business and social sciences, ensuring a comprehensive understanding of sports as a business and a social movement.
Program structure
The Bachelor of Commerce in Sports Business program is structured to provide students with a robust educational experience that spans a four-year duration. The program emphasizes real-world learning opportunities, allowing students to engage with industry experts and participate in hands-on projects. Key features of the program include:
- Experiential Learning Capstone Course: Work with real sports organizations, non-profits, or community groups on industry-related projects.
- Optional Co-op Placement: Gain valuable on-the-job experience in areas such as sports marketing, event management, and team operations.
This program is designed to equip students with the necessary skills to navigate the complexities of the sports industry while fostering ethical and sustainable practices.
Featured Experiences
- Hands-on Learning: Engage in real-world discussions and case studies that enhance classroom learning.
- Industry Connections: Access to the Scott McCain & Leslie McLean Centre for Sport, Business and Health for networking opportunities.
- Guest Lectures: Learn from industry experts who share insights and experiences from the sports business world.
- Capstone Projects: Collaborate with organizations to address real challenges in the sports sector.
- Optional Co-op Opportunities: Experience the sports industry firsthand through co-op placements.
Career Options
Graduates of the Bachelor of Commerce in Sports Business program can pursue a variety of career paths in Canada, including:
- Sports Marketing Manager: Develop and implement marketing strategies for sports teams or organizations.
- Event Coordinator: Plan and execute sports events, ensuring all logistics are managed effectively.
- Community Sports Program Manager: Oversee community sports initiatives, promoting participation and engagement.
- Non-Profit Sports Administrator: Manage operations and programs for non-profit organizations focused on sports.
- Facility and Recreation Manager: Oversee the operations of sports facilities, ensuring they meet community needs.
- Athlete Manager or Sports Agent: Represent athletes in negotiations and career management.
This program prepares students to lead with integrity and innovation in the ever-evolving sports industry.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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