Last updated on 2025-07-14
Program overview
The Bachelor of Commerce in Marketing program at Saint Mary's University is designed to equip students with essential skills in managing relationships with clients, customers, and partners. This program emphasizes the importance of ethics and social responsibility while enhancing public speaking, organizational, critical thinking, and teamwork skills. Students will engage in hands-on learning experiences that prepare them for a dynamic career in marketing, focusing on market research, advertising, consumer behavior, and public engagement.
Program structure
The Bachelor of Commerce in Marketing program is structured to provide a comprehensive education over a four-year period. Students will have the opportunity to participate in various enriching experiences, including:
- Co-op job placements that offer real-world experience.
- International exchanges for course credit in locations such as Grenoble, France, Hong Kong, Sweden, and the Netherlands.
- Participation in competitions like the Trumped competition and the Small Business Development competition.
This program is designed to foster a deep understanding of marketing principles while allowing students to apply their knowledge in practical settings.
Featured Experiences
Students in the Bachelor of Commerce in Marketing program can look forward to a variety of unique experiences that enhance their learning:
- Participation in the Trumped competition, which challenges students to apply their marketing skills in a competitive environment.
- Engagement in the university’s Small Business Development competition, fostering entrepreneurial skills.
- Co-op job placements that provide valuable industry experience.
- International exchange programs that allow students to study abroad and gain global perspectives.
- Eligibility for the prestigious Homburg Mobility Award for international exchange, recognizing outstanding students.
Career Options
Graduates of the Bachelor of Commerce in Marketing program can pursue a variety of career paths in Canada, including:
- Product/Brand Manager: Oversee the development and marketing of products, ensuring they meet consumer needs and drive sales.
- Marketing Research Analyst: Analyze market trends and consumer data to inform marketing strategies and business decisions.
- Promotions and Sales Representatives: Develop and implement promotional strategies to increase product visibility and sales.
- Advertising Manager: Lead advertising campaigns, coordinating with creative teams to deliver effective marketing messages.
- Customer Service Manager: Manage customer service teams to enhance customer satisfaction and loyalty.
- E-Marketing Assistant/Manager: Focus on digital marketing strategies, including social media and online advertising.
- Marketing Assistant/Manager: Support marketing initiatives and coordinate various marketing activities.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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