Social Media Communication In Online Creators (master's Program) at Ontario Tech University - Program overview

Program overview

Admission Requirements

Intakes

Last updated on 2026-10-01

Program overview

Canada's first Master of Social Media Communication in Online Creators program equips learners with the skills to excel in the creator economy. This innovative program covers essential topics such as content creation, digital strategy, analytics, monetization, and ethical best practices. It is designed for aspiring and established creators, recent graduates, and professionals in digital communication and marketing who wish to deepen their expertise and stay ahead of digital trends. The program combines industry best practices with cutting-edge research, focusing on strategies for building an online presence and developing sustainable business models.

Program structure

The Master of Social Media Communication in Online Creators program offers a flexible structure to accommodate various learning preferences. Here are the key details:

Program Length: 12 months for the online format or 16 months for the in-person format.
Delivery Method: Available both online and in-class (Fall intake only).
Program Load: Options for full-time and part-time study.
Program Format: Primarily coursework-based.

This program is designed to provide students with the essential knowledge and skills to thrive in the fast-growing global creator and influencer economy. Students will explore various aspects of content creation, social media influence, and entrepreneurship, while gaining advanced expertise in digital media analytics and user engagement strategies.

Featured Experiences

The Master of Social Media Communication in Online Creators program offers several unique features and experiences that enhance learning:

Hands-on projects that allow students to apply theoretical knowledge in real-world scenarios.
Opportunities for networking with industry professionals and fellow creators.
Access to cutting-edge research and industry best practices.
Focus on digital storytelling and content monetization strategies.
Professional development tailored for digital communicators.

These experiences are designed to prepare students for successful careers in the creator economy, equipping them with the tools and insights needed to make a meaningful impact.

Career Options

Graduates of the Master of Social Media Communication in Online Creators program can pursue a variety of career paths in Canada, including:

Social Media Manager: Responsible for developing and implementing social media strategies to enhance brand presence and engagement.
Content Creator: Produces engaging content across various platforms, including blogs, videos, and social media channels.
Digital Marketing Specialist: Focuses on online marketing strategies, including SEO, PPC, and social media advertising.
Brand Manager: Oversees brand strategy and ensures consistent messaging across all marketing channels.
Influencer Marketing Coordinator: Works with influencers to create partnerships that promote products and services effectively.

These roles leverage the skills and knowledge gained from the program, allowing graduates to thrive in the dynamic landscape of digital communication and the creator economy.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit Ontario Tech University official website

Last updated on 2026-10-01

Program overview

Academic Requirements

For the master's program in Social Media Communication in Online Creators, the following academic requirements apply:

International Students:

Applicants must provide their academic transcripts indicating all subjects taken and grades achieved.
Transcripts may be required to be evaluated by WES in some cases.

Specific Requirements for Vietnamese Students:

Upper Secondary School Graduation Diploma – Bằng Tốt Nghiệp Phổ Thông Trung Học.
Applicants are required to submit both their academic transcript indicating all subjects taken and grades achieved and an official copy of their diploma or graduation certificate.
If your documents are issued in a language other than English, you must also provide notarized literal English translations.

Prerequisite Courses:

While specific prerequisite courses for this program are not detailed, it is essential that applicants meet the general academic standards set by the university.

For any clarification and support regarding the application process, please contact LOA Portal's advisors. They are here to help you navigate through your application and ensure you meet all necessary requirements.

Language Requirements

All applicants to the Social Media Communication in Online Creators master's program are required to demonstrate their proficiency in English. This requirement can be satisfied through one of the following accepted English language tests:

CAEL: Minimum score of 70 overall, with all sub-scores at least 60.
Duolingo:
- 120 overall for MBAI, MFDA, MITS, and Master of Engineering (MEng).
- 130 overall for Master of Education (MEd), Doctorate of Education (EdD), and Master of Health Science (MHSc) course-based only.
IELTS:
- 6.5 overall for most programs.
- 7.0 overall for MBAI, MFDA, Master of Arts in Education, Doctorate of Education (EdD), and Master of Health Science (MHSc).
Please note that only the IELTS Academic test is accepted.
TOEFL (Internet-based):
- For tests written after January 21, 2026: Overall 4.5, no section score below 4.0 for most programs; Overall 5.0, no section score below 4.0 for Master of Arts in Education, Doctorate of Education (EdD), Master of Health Science (MHSc), MBAI, and MFDA.
- For tests written before January 21, 2026: Overall 83 and minimum Listening: 20; Reading: 20; Speaking: 19; Writing: 20 for most programs; Overall 92 and minimum Listening: 20; Reading: 20; Speaking: 19; Writing: 20 for Master of Arts in Education, Doctorate of Education (EdD), and Master of Health Science (MHSc); Overall 100 and minimum Listening: 20; Reading: 20; Speaking: 19; Writing: 20 for MBAI and MFDA.
MyBest scores or super-scoring are not acceptable.
TOEFL (paper-based):
- 560 for most programs; 580 for Master of Arts in Education, Doctorate of Education (EdD), and Master of Health Science (MHSc).
The university's TOEFL code is 7178.

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!